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Saks’ new iPad app allows users to fit clothing to body type before purchase

BY Marianne Wilson

New York — Saks Fifth Avenue, in partnership with Stylewhile, has launched a new iPad App that allows users to fit clothing to their specific body type before purchase. Not only can users virtually ‘try on’ clothes, but they can also use the App to select various items from retailers to create and style complete looks with the touch of a button.

"We’re delighted to partner with Saks Fifth Avenue on the launch of Stylewhile, and to offer them full exclusivity at launch,” said Stylewhile founder/CEO Jutta Haaramo. Both Stylewhile and Saks Fifth Avenue customers are women who love fashion and trying out new things. This new app will make their online shopping easier and more fun."

The service will allow shoppers to enjoy the benefit of being able to mix and match multiple items and multiple brands to create their ideal outfit, perfectly suited to their body type.

A wide range of international brands will be available at launch, including Diane von Furstenberg, J Brand and Vince. Saks Fifth Avenue will have full exclusivity for one month at launch, and will then have six months of exclusivity as the only luxury multi-brand retailer, though additional e-retailers will be included during this period. Shoes and accessories will be added to the app in early-November.

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Kohl’s to open 8 p.m. Thanksgiving; digital efforts include Santa photo op

BY Marianne Wilson

Menomonee Falls, Wis. — Following the lead of rivals Macy’s and J.C. Penney, Kohl’s Department Stores announced it will open its doors at 8 p.m. on Thanksgiving Day, kicking off its Black Friday event earlier than ever.

Stores will be open for 28 hours straight – from 8 p.m. Thursday, Nov. 28 through midnight Friday nationwide.

The retailer is also offering a digital variation on the photos with Santa tradition. Starting in November, shoppers can skip the long lines to visit Santa at the mall by taking a photo at Kohl’s Snapshots with Santa in-store photo opportunity in Kohl’s stores nationwide. Customers can snap their picture against a green screen display, select a unique holiday background with Santa and share via email and social media using the Kohl’s Snapshots with Santa app.

Also new this year, and in time for the holidays, Kohl’s iPhone app will feature a new savings wallet, giving shoppers the ability to track Kohl’s Cash right on their phone.

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Report: RadioShack gets loan from GE Capital

BY Marianne Wilson

New York — RadioShack has secured a financial boost from GE Capital, securing a loan of about $835 million, according to Marketwatch.com.

The loan, backed by inventory and other existing assets, will help the chain refinance the company’s outstanding bank debt and free up cash for its ongoing revamp, the report said.

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