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Sales for Week of Sept. 20 Are Mixed Bag

BY CSA STAFF

Chicago In its weekly recap of sales analysis, the ShopperTrak RCT Corp.’s National Sales Estimate found that year-over-year retail sales for the week ending Sept. 20 were up 4.8%. However, compared to the previous week, sales declined a marginal 0.2%.

ShopperTrak’s statement on the analysis cautioned that the modest increase in year-over-year comparison was likely an indication of weakness in 2007 sales as opposed to any signs of strength or recovery in the 2008 market.

However, Bill Martin, co-founder of ShopperTrak, predicted that sales will pick up as Halloween approaches.

According to the ShopperTrak analysis, year-over-year sales have increased 30 out of 38 weeks thus far in 2008.

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Now playing in Aisle 3: ‘Register to Vote’

BY CSA STAFF

BENTONVILLE, ARK. —As Wal-Mart prepares to rollout an aggressive advertiser-driven in-store media network, it is using its current in-store TV system to promote what is arguably a more noble cause than product promotion—namely, a get-out-the-vote campaign.

As part of the retailer’s efforts to engage both customers and associates, Wal-Mart will begin a non-partisan voter registration campaign next week with public service announcements on its in-store television network. The program is designed to encourage 136 million weekly customers, as well as 1.4 million U.S. associates, to register and vote in the November elections. The campaign will include two, 15-second PSAs, which will run through Election Day.

In the same vein, the company has begun hosting a voter registration portal on its corporate Web site, www.WalmartStores.com/Vote , and will put up posters with voter registration information at nearly 600 of its domestic Sam’s Club locations.

“Pollsters have found that our core shoppers—Walmart women—are an influential demographic in the upcoming presidential election,” said Leslie Dach, Wal-Mart’s evp of corporate affairs and government relations. “Our voter registration campaign is designed to encourage millions of customers and associates to register and cast their votes.”

Click here for coverage of Wal-Mart’s Smart Network.

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Trend Tracker: Framing the environment

BY CSA STAFF

Burnes is launching a line of photo frames made from sustainable materials. A percentage of sales from the line will be donated to Save the Earth.

The line’s reclaimed, “idle wood” frames—material recovered from old bridges, warehouses, factories and shipping pallets—include marks of wear to provide an authentically distressed look. They come in natural and walnut finishes and two crackled styles, chocolate/cream and grass green (pictured). The line’s plastic frames, which come in gold and bronze metallic finishes, are made from recycled materials that would have otherwise gone to landfills, Burnes stated.

Frames range in size from 4-inch by 6-inch to 8-inch by 10-inch and in MSRP from $8 to $25.

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