REAL ESTATE

Salon Plaza to open at Worldgate Centre

BY Katherine Boccaccio

Herndon, Va. — Salon Plaza has leased a 7,659-sq.-ft. endcap space next to McAlister’s Deli at Worldgate Centre in Herndon and plans to open in fall 2014. This will be the salon chain’s 21st location nationwide.

Kristin Perry of Rappaport represented the landlord in the transaction. Worldgate Centre features an AMC Theatre and fitness club Sport and Health. Co-tenants include TGI Friday’s, Starbucks, Tara Thai, FedEx Kinkos, Vocelli Pizza and Cold Stone Creamery.

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Office Depot leverages BTS survey to drive traffic to stores

BY CSA STAFF

Office Depot is leveraging a new back-to-school shopping trend report to drive traffic to its stores this back-to-school season.

The survey, commissioned by Office Depot, reports the manner in which parents and students approach back-to-school shopping, including who in the family has the most influence over purchasing decisions and whether shoppers stick to a provided classroom list or add personalized items to their school supplies.

The survey states that nearly 70% of teens admit their parents have equal or greater influence over which school items they purchase. However, there is a significant shift in who becomes the influencer as teens get older — nearly three-quarters of 13-14 year olds admit their parents have greater say (76% versus 57%) in what they buy, while 16-17 year olds say they have greater influence (43% versus 24%) during the purchasing process.

While teens might have a role in the back-to-school shopping trip, parents also look to recommended supplies from their child’s school or teacher. When parents are in charge of the shopping, a majority (73%) — according to the Office Depot Personal Shopper Index, June 2014 — state they stick to the list provided by the school or teacher, whereas the remainder mix it up with input from their child or go beyond the list and purchase items based on what they believe their child would like.

“Back-to-school shopping is an equally important experience for parents and students since they often look to secure the right mix of core essentials and supplies that allow the individual to express their personality,” said Ron Lalla, EVP of merchandising for Office Depot. “From the latest tech and designer school supplies to the top brands for kids and teens, including over 1,000 items $5 or less, Office Depot and OfficeMax help shoppers find what they need, in the style they want, at a price they’ll love so students go back to school with the tools to succeed and the confidence to express their personal style.”

Whether through new clothes, haircuts or supplies, the start of school gives students the opportunity to make a statement and show off their personal style, but where and how they find inspiration has recently evolved, adding additional influences to the mix — teens and social media. The survey found that teens got inspiration from retail stores (61%), advertisements or articles (59%) and parents (58%); but more than a quarter of trend-setter teens (27%) have discovered products they would consider purchasing from other students, and almost as many (22%) have done the same using social media, such as Facebook or Twitter.

The survey found that nearly twice as many teens reported that they see themselves as an influencer (40%) or someone who others follow, rather than one of the influenced (24%); 84% veer off of their school’s supply list and add to it by selecting trendier options in addition to basic supplies when shopping for back-to-school items and more than half (54%) prefer trendy or customizable items to simple items because it allows them to make a bold statement about their personality.

Office Depot conducts a monthly benchmark study to gauge the mood of small and medium-size businesses (SMB) and personal shoppers. An online survey was administered among a nationally representative sample of small and medium-sized businesses and personal shoppers between June 6, 2014 to June 26, 2014 among a total of 1,503 small and medium-size businesses with 1-99 employees and personal shoppers.

Interviews were conducted by Kelton Global via an email invitation and an online survey among a nationally representative sample of teens. The survey was conducted between July 8, 2014 and July 16, 2014 among a total of 1,007 teens ages 13-17

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Data breach at Supervalu

BY CSA STAFF

Supervalu has suffered a data breach that may have resulted in theft of customer payment card data. The stolen information may include account numbers, and in some cases also the expiration date, other numerical information and/or the cardholder’s name.

In a press release, Supervalu said that it has not determined that any cardholder data was actually stolen during the intrusion, or has been misused. Supervalu believes that the payment cards from which such cardholder data may have been stolen were used during the period of June 22 (at the earliest) through July 17 (at the latest), 2014, at 180 Supervalu stores and stand-alone liquor stores operated under the Cub Foods, Farm Fresh, Hornbacher’s, Shop ’n Save and Shoppers Food & Pharmacy banners. The intrusion may also have resulted in the theft of cardholder data from some cards used during this period at 29 franchised Cub Foods stores and stand-alone liquor stores.

Supervalu currently believes that the intrusion did not affect any of its owned or licensed Save-A-Lot stores or any of the independent grocery stores supplied by the company through its Independent Business network, other than franchised Cub Foods stores.

Upon recognition of the intrusion, Supervalu took immediate steps to secure the affected part of its network. An investigation supported by third-party data forensics experts is on-going to understand the nature and scope of the incident. Supervalu says it believes the intrusion has been contained and is confident that its customers can safely use their credit and debit cards in its stores.

“The safety of our customers’ personal information is a top priority for us,” said president and CEO Sam Duncan. “The intrusion was identified by our internal team, it was quickly contained, and we have had no evidence of any misuse of any customer data. I regret any inconvenience that this may cause our customers but want to assure them that it is safe to shop in our stores.”

Supervalu is cooperating with law enforcement and major payment card brands in an investigation of the intrusion. The retailer is offering customers whose payment cards may have been affected 12 months of complimentary consumer identity protection services through AllClear ID, and has established a call center to answer customer questions.

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