ECOMMERCE

Sam’s Club Launches Text-Messaging Program

BY CSA STAFF

Bentonville, Ark., Sam’s Club has launched a text-messaging program designed to alert shoppers to Black Friday sales.

By texting “GO” to a designated number, shoppers can sign up to receive an exclusive e-mail preview of some holiday merchandise on sale. Standard text-messaging rates apply.

“We understand the time pressures everyone faces, especially during the holidays, and we want to make the experience of shopping with us easy and fun,” said Greg Spragg, executive VP of merchandising at Sam’s Club.

Items on sale include flat-screen televisions, electronics and jewelry, according to Sam’s Club.

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NASCAR driver, Office Depot suit up for charity

BY CSA STAFF

DELRAY BEACH, Fla. The Office Depot Foundation, the independent foundation serving as the primary charitable giving arm of Office Depot is partnering with NASCAR driver Carl Edwards to raise money for City of Hope.

According to Office Depot, Edwards will  wear a specially-designed firesuit and helmet in the Subway 500 race at Martinsville Speedway on Oct. 21. Following the race, his firesuit and helmet will be auctioned online – with all proceeds going to City of Hope National Medical Center, an advanced biomedical research and treatment facility.        

“I think it’s great that Office Depot is giving me that chance to take part in this special auction,” said Carl Edwards. “As a NASCAR driver who is in front of millions of fans each week, it is so rewarding to use this opportunity to help raise funds for such an incredible cause. I hope all of my fans get involved.”

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iBiquity relaunches HD Radio learning site

BY CSA STAFF

Columbia iBiquity Digital, developer of digital HD Radio Technology, has relaunched its retail sales training Web site, www.hdradiouniversity.com, to educate retail sales people currently selling HD Radio products across the United States.

“The HD Radio category, which now includes a comprehensive listing of all HD Radio products, offers a huge new sales tool for retailers,” said Bernie Sapienza, vp of retail business development for  iBiquity Digital. “We have designed HD Radio University to be a straight forward, efficient approach to helping salespeople stay up-to-date on new products and maximize their sales. We intend to work closely with our licensee partners and retail partners, frequently updating the site according to their needs.”

According to iBiquity, the new site  covers the basics of HD Radio Technology as well as new advanced features such as the recently announced iPod iTunes Tagging for HD Radio Technology. It includes tips for bringing the features and benefits of the category to the consumer’s attention.HDRadioUniversity.com will add specific product feature details on a SKU-by-SKU basis. Further, the site will be continually updated to capture new developments in HD Radio Technology and HD Radio broadcasting.

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