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Samsonite acquires Hartmann

BY Staff Writer

New York — Samsonite International is acquiring high-end luggage and leather goods firm Hartmann from Clarion Capital Partners for $35 million.

“The Hartmann brand is an important addition to our portfolio and gives us the ability to successfully expand our presence in the global luxury luggage section,” stated Tim Parker, chairman and CEO, Samsonite.

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P&G goes for gold with Walmart display

BY CSA STAFF

And the award for the world’s largest in-store display goes to Procter & Gamble for an Olympic themed creation the consumer products company dropped in the aisle of a Walmart store in American Canyon, Calif.

The 535-sq.-ft. display is so massive photographs can’t capture the scale, but the premise behind the design is it represents a “Tour of London” and was created to honor athletes participating in the games. The display was set in the store last week and will remain in place through Aug. 10. It features 25 pallets worth of P&G’s signature brands merchandised against the backdrop of iconic London landmarks such as a 21-foot tall functioning Big Ben clock that chimes on the hour, A 17-foot rotating London Eye and three eight-foot tall replica double decker buses. The decision to locate the display in the California Walmart store was based on the high concentration of U.S. athletes who live and train in California.

“The display celebrates our dedicated athletes and creates a unique in-store shopping event that customers will remember for years to come,” said Stuart Heflin, P&G’s brand manager on the Walmart Global Consumer Team. “P&G is behind the Olympic Games and our athletes 100%. We want to give people who can’t travel to Europe the opportunity to feel some of the excitement of the Games here at home.”

It took a team of eight people approximately 36 hours to construct the display.

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GameStop has exclusive for Skylanders fans

BY CSA STAFF

GRAPEVINE, Texas — GameStop has partnered with Activision to offer its customers the exclusive chance to pre-order the Golden Dragonfire Cannon Battle Pack that expands their Skylanders Giants game play with new battle arenas and figures. This limited edition battle pack features the Golden Cannon and unlocks an exclusive in-game battle arena.

Launching Oct. 21, Skylanders Giants is the much anticipated sequel to Skylanders Spyro’s Adventure. Players can take their favorite characters to new heights as ancient giants join the Skylanders in battling against a dark new threat. Customers can pre-order Skylanders Giants and the Golden Dragonfire Cannon Battle Pack while supplies last at GameStop stores nationwide or online at www.GameStop.com.

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