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Santa Clara enacts big-box ban

BY CSA STAFF

San Jose, Calif. City Council members of Santa Clara, Calif. voted 5-2 to prohibit construction of stores of a minimum of 80,000 sq. ft. that devote at least 5% of their sales floor to grocery items, according a report in the Silicon Valley/San Jose Business Journal.

The vote made Santa Clara the latest Bay Area city to stop Wal-Mart-type supercenters from being built.

Wal-Mart was not mentioned by name in the city’s ordinance and had no plans to build a supercenter in Santa Clara, according to the report. But it has been the target of opposition by traditional grocery chains such as Safeway, as well as labor unions and religious, social justice and homeowner organizations.

California cities that have already banned these stores include Livermore, Antioch, Martinez, Oakland, Alameda, San Diego, Turlock and Inglewood.

In the greater Bay Area, Wal-Mart has built supercenters in Tracy, Fairfield and a 220,000-sq.-ft. location in Gilroy that opened in 2005.

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Beauty in the eye of the category holder

BY CSA STAFF

PORT WASHINGTON, N.Y. Consumers are switching channels in some key beauty categories, according to a new survey fro The NPD Group and Information Resources Inc.

While department store sales of makeup declined, makeup posted a slight increase in the FDMx channel. Conversely, the hair segment, although representing a relatively small portion of the prestige business, grew by 6% in department stores versus the decline of 4% in mass, where hair represents a larger portion of the overall business.

“For the first time we have the ability to take a broader view of the U.S. beauty industry,” said Diane Nicholson, president of beauty for The NPD Group. “When looking across total channels — department stores and food, drug and mass channels, excluding Walmart (FDMx) — we can size the market at $19.1 billion dollars, representing approximately 60% of the U.S. beauty industry.”

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Pier 1 selects vendor for marketing efforts

BY CSA STAFF

INDIANAPOLIS Pier 1 Imports has chosen ExactTarget to power its global one-to-one marketing campaigns.

“We continue to see an increased interest among consumers in receiving marketing messages via email from Pier 1 Imports,” said Jeff Haddox, a direct marketing analyst at Pier 1 Imports. “We’ll build on that momentum in 2009 with a new online subscription center that will allow customers to tell us exactly what types of messages they’d like to receive as well as the message frequency.”

In addition to powering e-mail marketing messages for the company, ExactTarget will use its landing page technology to power Pier 1 Imports’ new Web-based subscription center launching this summer. The integrated online site will allow consumers to subscribe to receive messages via e-mail, direct mail or both. The technology will also automatically update Pier 1 Imports’ data management system, which holds its subscriber list for ExactTarget-powered messages, with any changes to a consumer’s preferences or personal information.

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