REAL ESTATE

Santa Monica Place opens

BY CSA STAFF

Santa Monica, Calif. Macerich, one of the nation’s leading owners, operators and developers of regional shopping centers, on Friday opened the new Santa Monica Place, 524,000-sq.-ft., three-level, open-air retail and dining destination that is located just two blocks from the beach. The center is a recycling of the 1980s-era enclosed mall that Macerich has redeveloped.

The new property opened with a high-wattage roster of 50+ retailers and restaurants, including Bloomingdale’s, Barneys Co-op, Burberry, Louis Vuitton, kitson, Nike, CB2, Ted Baker, Juicy Couture, Hugo Boss and more. It also offers a rooftop Dining Deck with an assortment of chef-driven restaurants that offer views of the ocean, city and mountains.

On Aug. 27, Nordstrom will open at Santa Monica Place, alongside additional retailers including Tory Burch, followed by Tiffany & Co. in September. In all, the project is 97% committed and 92% leased.

The project was designed by Venice, Calif.-based architects, The Jerde Partnership. Dallas-based Omniplan was the executive architect.

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CSA Editor’s Pick: Bloomingdale’s Santa Monica showplace

BY Marianne Wilson

Bloomingdale’s has opened the doors on its 41st location: an anchor store in the renovated Santa Monica Place, in Santa Monica, Calif. Fashioned after New York City’s Soho location, the new store has an eclectic feel and cool vibe. It was designed to capture the diversity and culture of Santa Monica while adding a distinctive Bloomingdale’s presence.

"We have designed a store that will provide a sophisticated shopping experience with the sensibility of a beach community and hope it will become Santa Monica’s newest neighborhood store,” said Michael Gould, chairman and CEO of Bloomingdale’s.

The renovation and restoration of the building was done in an effort to maintain the integrity of the space and respect for the environment.

"We created a space which reflects the local beach community, but with a unique blend of luxe materials in new ways," said Jack Hruska, executive VP of creative services at Bloomingdale’s.

The exterior features a dramatic glass box on the corner, which acts as the entrance to the shopping part of the city of Santa Monica. Shimmering aluminum discs suspended on three-inch pins reflect the sparkling sun. A signature Bloomingdale’s black panel serves as the finishing touch on the facade.

The interior is bright and airy, and marked by original raw industrial elements and local beach community influences, all accented with the retailer’s famous luxe, high-end spin. Video walls that stream ocean waves and other beach scenes flank the escalators. Artwork from local photographers and artists displayed throughout the store also reference the beach/pier theme.

The first floor features a new take on the trademark Bloomingdale’s signature black and white checkerboard flooring. The traditional black and white marble was swapped out for a staining technique directly on the concrete floor to coordinate with the overall industrial chic feeling. The checkered pattern leads customers through an innovative cosmetic area, complete with interactive treatment bars such as the Benefit Brow Bar and a French-inspired perfumery.

The first floor is also home to an elaborate women’s shoes area, which reflects the industrial meets posh pairing theme. A cement floor aisle runs alongside rich patterned rugs featuring glowing luminous white boxes displaying the shoes. A mural of the Santa Monica Pier constructed of glittering sequins intertwines the surrounding beach community into the overall design of the store.

In the women’s handbag space, a dramatic lattice ceiling detail springs off the back wall of the department and climbs across the ceiling.

In the men’s department, glossed white walls paired with black and chrome details give an overall masculine and modern feel.

The design features on the second floor, which houses women’s apparel, include laser-cut wood ceilings. The fitting rooms are done as large-scale boxes, which illuminate when occupied. Others are fashioned as wooden structures with a white serpentine plastic double-layered material to create a look that’s reminiscent of a beach shack.

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OfficeMax awards concert tickets to exemplary Chicago students

BY CSA STAFF

NAPERVILLE, Ill. OfficeMax announced that it is giving away 1,000 to the Jonas Brothers Concert of which it is a sponsor.

The 1,000 tickets will be distributed by the Chicago Public Schools to children at five multi-track, or year-round, schools, the company reported.  According to the company, students who have good grades, attendance and leadership skilly will each receive three tickets to the concert. In exchange for the concert tickets, the Chicago Public Schools will ask the students to pledge to continue to earn good grades, attend classes and demonstrate good citizenship and leadership skills.

“We are pleased that OfficeMax has partnered with Chicago Public Schools to encourage attendance, academic discipline and leadership. CPS and OfficeMax are committed to the notion that students should be in school every day to grow and achieve. This incentive is a welcome way of demonstrating to students in our multi-track schools — many of whom have already been in school for a month — that we recognize and appreciate their hard work and commitment,” said Barbara Lumpkin, deputy CEO of external affairs and partnership.

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