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SAP completes acquisition of Hybris

BY Marianne Wilson

Walldorf, Germany — SAP AG and Hybris announced that SAP has completed the acquisition of Hybris, a leader in commerce technology. The two companies said they plan to combine the omni-channel commerce solutions of Hybris with robust enterprise technology and in-memory, cloud and mobile innovations from SAP to help facilitate new levels of customer insight and engagement.

“SAP and Hybris will deliver the next-generation customer experience for businesses and consumers in a world where digital and physical converge seamlessly,” said Bill McDermott and Jim Hagemann Snabe, co-CEOs, SAP AG. “With the addition of the Hybris commerce platform, we intend to help enterprises achieve unprecedented intimacy with customers in real time and across all devices, delivery channels and touchpoints.”

Hybris will operate as an independent business unit under its existing leadership and will continue its commerce technology leadership for both SAP and non-SAP customers and will be known as “Hybris, an SAP company.”

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American Eagle launches social runway

BY Dan Berthiaume

New York – American Eagle Outfitters, Inc. is launching “Rock Your Walk,” a series of consumer-created videos showing them wearing American Eagle jeans the retailer says will create a “virtual denim runway” stretching across the U.S. Consumers can upload videos via Instagram or Vine on PC or mobile device and have them added to the virtual runway displayed online.

In addition, select videos will be displayed on a 15,000-sq.-ft. LED screen in Times Square and all customers who upload a video will receive $10 off a purchase of $40 or more at American Eagle. “Rock Your Walk” is part of a larger video-based promotional campaign called “Live Your Life” that American Eagle has been running since fall 2012.

“’Rock Your Walk’ is a way for our fans to leave their digital footprint behind and be a part of our on-going ‘Live Your Life’ campaign,” said Michael Leedy, chief marketing officer, American Eagle. “We’re constantly inspired by our customers. Our ‘Live Your Life’ campaign has been a huge success because it resonates with our customers’ desire to tell their story and express their optimistic, individual style."

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AAFES launches upgraded website

BY Staff Writer

Dallas — The Army & Air Force Exchange Service announced a refresh of the organization’s official website, Shopmyexchange.com, in preparation for the key holiday selling season.

Improvements include a new homepage layout design, complete with an updated visual look and industry-standard navigation; more product categories; easy-to-find links to specialty stores and online mall vendors; improved product pages; and easier checkout.

Easy-to-find buttons for key features such as sales, customer service, online account management and Military StarTM Card service are also now conveniently placed at the top of the page, and the product search bar is now more prominent within the site’s layout. In addition, the shopping cart feature is now consistently positioned on the right side of all product pages.

Other new features include social media buttons that connect users with a direct source for exclusive discounts, new product announcements and local store events via Facebook, twitter, Pinterest and YouTube.

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