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SAP enhances shopper personalization

BY Staff Writer

Dallas — SAP has launched a new service to help retailers influence consumer behavior at the moment of decision.

SAP’s Precision Retailing solution is said to deliver personalized offers and suggestions in real time to consumers across multiple channels, including mobile devices, in-store kiosks and websites. The company also announced the SAP Retail Store Ops Manager mobile app to further enhance in-store productivity.

"Today’s companies want to become more customer-centric, they want to gain insight about each consumer’s behaviors and proclivities based on the volumes of rich data before, during and after each shopping activity," said Greg Girard, program director, merchandise strategies, IDC. "Businesses that are able to do this and deliver personalized and contextualized offers in real time will delight the consumer with increased value and, at the same time, be able to shape profitable demand."

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P&G expands Pantene portfolio with new Expert Collection hair care lines

BY CSA STAFF

CINCINNATI — Procter & Gamble has introduced its Pantene Expert Collection, which addresses the needs of both aging hair and extreme hair damage.

The Expert Collection brings two new premium hair care lines to Pantene: AgeDefy and Advanced+ Keratin Repair. The products utilize Pantene’s most advanced technologies and promise to help women experience healthy-looking hair with luster, bounce and damage repair.

Beginning in February 2013, actress Courteney Cox will appear in elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, digital, public relations and iMedia.

“The new Expert Collection marks an important milestone for Pantene, presenting 10 years of cutting-edge research with expert results,” stated Kevin Crociata, marketing director of North American Hair Care at Procter & Gamble. “With our most advanced technologies and ingredients, the Expert Collection will give women whose hair has seen it all, done it all and tried it all, a newfound love for their hair.”

In your 40s and beyond, hair appears thinner through loss of density, diameter and damage that leads to breakage. The new Pantene AgeDefy line works together to help hair act up to 10 years younger by thickening existing hair strands. The products combat both the intrinsic (hair below the scalp and linked to chronological age) and extrinsic (hair above the scalp and independent of age) symptoms of aging.

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NRF: Holiday 2012 sales forecast to rise 4.1%

BY CSA STAFF

WASHINGTON — The National Retail Federation released its 2012 holiday forecast on Tuesday, which shows sales increasing 4.1% to $586.1 billion, down from last year’s 5.6% growth.

However, the NRF’s 2012 estimate tops the 10-year holiday sales growth average of 3.5%.

"This is the most optimistic forecast NRF has released since the recession. In spite of the uncertainties that exist in our economy and among consumers, we believe we’ll see solid holiday sales growth this year," NRF president and CEO Matthew Shay said. "Variables including an upcoming presidential election, confusion surrounding the ‘fiscal cliff’ and concern relating to future economic growth could all combine to affect consumers’ spending plans, but overall we are optimistic that retailers promotions will hit the right chord with holiday shoppers."

Recent government data released show a crosscurrent of indicators that could impact holiday sales, including unimpressive job and income growth and an unemployment rate stuck at 8%. However, positive indicators are emerging that show a cautious but capable consumer, such as increases in confidence and home prices.

"While moderate compared to what we experienced the last two holiday seasons, the forecast is a very pragmatic look at what to expect this year given the current rate of economic growth," NRF chief economist Jack Kleinhenz said.

In preparation for the holiday selling season, NRF has forecasted that retailers will hire between 585,000 and 625,000 seasonal workers, compared with the 607,500 seasonal employees hired last year.

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