SAP launches new retail mobile apps
New York — SAP AG announced the launch of SAP Shopper Experience a personalized and engaging retail mobile app that transforms the entire consumer shopping experience with social media sharing, loyalty programs and a self-payment system for shoppers.
SAP also released the latest version of the SAP Retail Store Ops Associate mobile app, which allows store associates to execute core merchandising, inventory and customer service functions directly from the shop floor without leaving a consumer’s side.
With SAP Shopper Experience, retailers can offer consumers the ability to create collaborative shopping lists, redeem unique offers specific to a particular store and manage loyalty accounts. For consumers, the app enables shoppers to self-scan merchandise and pay, as well as share offers with friends on Facebook — all from their mobile device while shopping in the store.
The app is customizable to a retailer’s unique brand identity. After linking a loyalty account, consumers are immediately recognized and can review points, status levels and upcoming rewards. They can plan and easily collaborate with family members on shopping lists and locate the nearest store. Once they check into the store, shoppers receive personalized, local offers that they can share with friends. While shopping, consumers can scan items to research product details and add items to their mobile shopping cart. Consumers can also instantly transfer their cart to the point-of-sale and avoid the check-out line by paying directly from their mobile device.
To further enhance the in-store experience, SAP also released the latest version of SAP Retail Ops Associate. New updates include the ability to order products, perform in-store markdowns, make inventory corrections and transfers, post receiving from vendors and distribution centers and provide access to product history and information. Store associates can manage consumer requests with a few swipes, helping to boost sales, enhance consumer loyalty and optimize inventory accuracy and replenishment. SAP Retail Ops Associate is currently available on iOS devices.
“Now more than ever it’s essential for us to provide our customers with the best in-store experience,” said Peter Bucher, head of IT for Retail Stores for Migros, Switzerland’s largest retailer. “To do so, we’ve armed some of our employees with SAP Retail Store Ops Associate, an intuitive, easy-to-use app that lets them access vital and up-to-date product, availability and pricing information instantaneously from the store floor.”
Report: GE Capital to enter loyalty program business
New York — GE Capital and Kobie Marketing, a loyalty program service provider, will unveil a new product to help retailers establish and maintain loyalty programs that will create a unified profile for shoppers, according to a report by the New York Times.
The new product, expected to be announced this week, is reportedly called Integrated Multi-Tender Loyalty. With the new product, customers can sign up for a credit card that feeds into the program so retailers can devise reward programs. This means that shoppers can be monitored across any platform they may use, such as an app or Facebook, and their purchases can be integrated into their profile.
According to the report, GE Capital already works with 175,000 retailers on branded credit cards and views loyalty programs as a high growth area.
Babies ‘R’ Us in partnership with TheBump.com
Wayne, N.J. – Babies "R" Us announced that it has entered into a strategic partnership with TheBump.com, a leading pregnancy and parenting website that offers advice, ideas, resources and support to first-time parents as they navigate pregnancy.
Under the arrangement, Babies “R” Us’ registry will now be available to a new, expanded audience of moms-to-be who can create and share their registry directly from TheBump.com via its gift registry center.
In addition, the patented registry search tool on TheBump.com allows friends and family to easily find Babies "R" Us registrants’ lists and buy them a gift. The partnership will continue to evolve and develop over time.
"When a mom-to-be learns she is expecting, she is eager to obtain information and recommendations from trusted parenting resources. Time and again, millions of moms have turned to both Babies "R" Us and The Bump throughout their journey to motherhood," said Peter Reiner, senior VP, marketing, Toys "R" Us, U.S. "Through this partnership, we are pleased to extend the reach of our Babies "R" Us Registry even further, and allow parents convenient and efficient access to create, build and share their registries with their loved ones through a respected and reputable site."
The two brands will support the partnership with a comprehensive cross-promotional program, inclusive of digital advertising, signage, registry materials and via The Bump My Pregnancy Calendar mobile app and newsletters, among other avenues.