MARKETING/SOCIAL MEDIA

SAP: Social chatter around Black Friday, Cyber Monday rises

BY Dan Berthiaume

Waldorf, Germany — Black Friday social mentions more than doubled those of Cyber Monday this year. But a new infographic from SAP shows that consumers felt the most excited and happy about Cyber Monday.

Total volume of Black Friday mentions rose 495% compared to 2012, while total volume of Cyber Monday mentions increased 292%. Not surprisingly, online stores dominated Cyber Monday conversations, being mentioned in 46% of Cyber Monday posts. Big-box stores were mentioned in a leading 36% of Black Friday posts.

Other findings include:

  • Positive sentiment for shopping on Thanksgiving reached a low point of -4% at 9 p.m. ET on Thanksgiving Day and a high point of 38% at 11 a.m. ET Black Friday.
  • The apparel category increased its consumer sentiment by 1,900% in 2013 compared to 2012.
  • Average consumer sentiment increased 72% for Black Friday and 19% for Cyber Monday compared to the same period a year earlier.

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FINANCE

Sears Hometown and Outlet Stores reports mostly negative Q3 results

BY Dan Berthiaume

Hoffman Estates, Ill. – Sears Hometown and Outlet Stores reported mostly negative financial results for the third quarter of fiscal 2013. Net earnings fell about 12% to $7.69 million, from $8.76 million.

A 2% decrease in same-store sales and unfavorable calendar shift due to the 53rd week in fiscal 2012 offset slight growth in net sales to $561.1 million from $556.9 million.

“Sales of home appliances increased during the quarter, while sales of lawn and garden, consumer electronics, and apparel (which is only sold in Outlet Stores) declined,” said Bruce Johnson, CEO and president. “The fourth quarter of 2013 will be the last quarter where we will have a significant negative comparable store sales impact due to our exit from consumer electronics in most stores in our Hometown segment. In our Outlet segment, we completed the initial test of franchising and began rolling out this model, which generated higher initial franchise revenues in the quarter and allows us to continue our transition to an asset light, franchised operation. We also completed a successful test of furniture sales in our Outlet stores and have a limited selection of furniture inventory in place across the format for the holiday season. This continues our strategy of shifting our product mix toward higher margin categories, which began last fall with reductions in consumer electronics and expansion in mattresses and tools."

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FINANCE

Genesco Q3 net earnings fall

BY Dan Berthiaume

Nashville, Tenn. – Genesco’s net earnings fell 34% to $27.7 million, from $42.1 million during the third quarter of fiscal 2013 for Genesco. The company also reported a slight increase in net sales, to $666.3 million from $664.4 million, during the same period.

Genesco attributed part of its net earnings decline to expenses including charges relating to accounting for deferred bonuses, deferred purchase price payments in connection with the acquisition of Schuh Group Limited which are required to be expensed as compensation, intrusion expenses, asset impairment charges and other legal matters. Same-store sales fell 1%.

“We continue to focus on successfully navigating the current headwinds while staying the course on our long-term strategic direction,” said Robert J. Dennis, chairman, president and CEO of Genesco. “We recently updated our five-year plan and now expect annual sales to hit $3.9 billion and operating margins to be approximately 9% to 9.5% by Fiscal 2018. We remain confident in our strategic position and our ability to achieve our growth targets and generate increased value for our shareholders."

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