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SAP Webinar: Big Data, predictive analytics improve decisions

BY Dan Berthiaume

Waldorf, Germany — By 2015, retailing will be marked by redefined customer interaction, a new level of real-time customer data, and a global, verticalized supply chain. According to an SAP-sponsored webinar hosted by Chain Store Age on Oct. 29, “Improving Retail Decisions with Big Data and Predictive Analysis,” the plethora of Big Data retailers can now process will make this evolution possible.

“You can take consumer data in real time from different channels,” said Nancy Casey, VP of retail customer-centric merchandising solutions at SAP. “How can you take consumer data, product data and other data and merge it in real time?”

According to Joern Keller, VP of retail development at SAP, one answer is to use the SAP HANA in-memory business intelligence platform. HANA is an open platform which allows retailers to follow a demand-based retail model, as well as build their own solutions on top and extend its functionality rather than “rip and replace” when more capabilities are needed.

“There has been a sea change,” said David Ginsberg, chief data scientist at SAP. “Ten years ago, there was no real-time data and nothing was open. We now have the instantaneous capability of calculations.”

As a result, Casey said the industry is moving toward a customer-centric merchandising model, away from the product view and toward a real-time customer view.

“You can interact with the customer in real time in any channel,” said Casey.

Click here to view a complete replay of the webinar.

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FatWallet.com releases Black Friday Deal Finder

BY Dan Berthiaume

Beloit, Wis. – FatWallet.com is launching its 2013 annual Black Friday Deal Finder online tool and mobile app. The Deal Finder is already featuring multiple Thanksgiving and Black Friday ads from top stores, including Macy’s, Radio Shack, Lowe’s and Target.

New and improved features to this year’s Black Friday Deal Finder include:

  • Deal Comparisons: Shoppers will see the Black Friday sale price, the current price and competitor pricing (when available), allowing options to buy it early or add to favorites and wait for Black Friday.
  • FatWallet Checkout: Black Friday shoppers can now make 2twoclick purchases directly FatWallet and avoid using multiple retailer shopping carts. One click begins checkout and another click completes the purchase, confirming the after-tax price, shipping charges and cash back (when available).
  • Advanced Filtering: Enhanced for faster searches and more streamlined user experience, shoppers can also save and revisit any filter setting.
  • Trending Deals: Shoppers can quickly scan the days "top trending deals", or view "just added" and "most popular" deals with a single click.

"With the short December shopping season this year, we expect retailers to be more aggressive in November with increased early sales opportunities," said FatWallet president Ryan Washatka. "Our Black Friday Deal Finder is optimized to be a true one-stop resource throughout the holiday season, helping early shoppers compare all the advertised deals to find the best savings possible."


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Kenneth Cole Productions implements PLM technology

BY Dan Berthiaume

New York — Kenneth Cole Productions Inc. has implemented Gerber Technology’s YuniquePLM software for its men’s, women’s, and children’s apparel and footwear lines. The vertical retailer is using the product lifecycle management (PLM) solution to ensure its many teams are able to collaborate and communicate optimally to increase speed and efficiency of getting products to market.

“In order to manage an operation of this size and diversity, it’s important to have everyone on the same page,” said Arthur Bargonetti, senior VP of operations, Kenneth Cole. “With YuniquePLM, we can avoid the holdbacks of small errors that snowball into larger ones due to miscommunication between our designers, sourcing teams and international vendors by having all of the information in a single location.”

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