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SAS Study: Data privacy, personalization concerns consumers

BY Dan Berthiaume

Caty, N.C. – Consumers have somewhat contradictory desires for greater data privacy and for businesses to have detailed insight into their personal needs, and also have seen improvement in how businesses use personal data. According to a new study from analytics technology provider SAS, 71% of 1,260 respondents surveyed said that recent news about government access to personal data increased their privacy concerns.

However, 60% still expect businesses to know their preferences and understand their needs. And 59% indicate seeing an improvement in personalized communications by businesses during the past five years. Respondents with incomes more than $100,000 were more likely to expect businesses to understand them (67%), as were those under age 30 (66%). Those with higher salaries also reported improved personalization (69%) and fewer irrelevant messages (44%). Again, numbers for those younger than age 30 were similar.

Fifty-seven percent of national retailer customers say their retailer understands them. This ranked behind banks, the leading industry with 67% of bank customers saying their bank understands them.

"When businesses use analytics wisely, and with sensitivity to customers’ personally identifiable information, it’s a win-win," said Wilson Raj, global customer intelligence director at SAS. "It’s a win for brands that nurture profitable relationships based on a deep understanding of their customers. And consumers win when they receive relevant offers and communications from vendors they prefer. Data privacy policies require a thoughtful data management and integration strategy to ensure not only effective marketing, but also authentic and welcome customer contacts."

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Dollar General beats Walmart in Kantar Retail price survey

BY Marianne Wilson

Boston — For the second year in a row, Dollar General came out on top in Kantar Retail’s opening price point (OPP) survey, narrowly beating out Walmart Supercenter. The OPP survey, now in its third year, determines how select retailers meet the grocery and consumable needs of shoppers looking for the lowest shelf prices to fulfill their basket requirements.

According to Kantar Retail, Dollar General’s total basket was the least expensive among retailers surveyed, edging out Walmart Supercenter’s basket by just $0.12. This represents a substantial closing of the gap from last year’s results, when Dollar General’s basket of OPP items was 18% cheaper than Walmart’s. Target’s total OPP basket was the most expensive, registering 48% more than Dollar General’s basket and 12% greater than the next highest-priced competitor, Aldi.

The edible grocery and HBA sub-baskets drove Dollar General’s basket lead over Walmart. And while Walmart’s basket came in a close second overall, it recorded the least expensive non-edible sub-basket by a sizable margin.

“For the most part, all the retailers in this study achieved their OPP positions through everyday pricing,” said Leon Nicholas, Kantar Retail senior VP and contributor to the study. “Private labels, however, had a more significant impact than in previous iterations of this study, as the retailer with the least expensive sub-basket achieved that standing primarily through private labels in each case.”

In this year’s study, Kantar Retail selected 21 categories across the edible grocery, non-edible grocery, and HBA segments. In a change from last year, Walgreens was left out of the study due to a lack of opening price point competitiveness in previous years; all other retailers from last year were included.

All data was collected in the southern New Hampshire/northern Massachusetts area in October 2013. For each retailer, Kantar Retail assessed the lowest price point available to the shopper in that category (excluding trial sizes).

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Teavana Fine Teas + Tea Bar, New York City

BY CSA STAFF
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Starbucks Corp. unveiled its new retail format, Teavana Fine Teas + Tea Bar, with the debut location opening on Manhattan’s East Side. The store features a wide variety of hot brewed and iced teas, tea fusion beverages and tea-related merchandise. It also offers a range of food items, from salads to flatbreads to pastries and other baked goods, with a bakery-like presentations.

Teavana Fine Teas is accented with light woods, comfy seating and low lighting. The centerpiece of the space is the visually-striking Teavana "Wall of Tea," a collection of loose-leaf teas and tea blends. The store is devoid of any Starbucks branding.

Starbucks purchased the 300-store Teavana Holdings last year as part of its ongoing efforts to diversify and push beyond its signature beverage.

“As the second most-consumed global beverage behind water, tea presents a $90 billion global market opportunity, and we are excited to celebrate the first retail example of how our two companies are coming together,” said Howard Schultz, Starbucks chairman, president and CEO.


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