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Scanbuy looking to transform mobile marketing

BY CSA STAFF

Mobile engagement solutions provider Scanbuy introduced a new version of its flagship platform the company contends is fundamentally altering the way marketers approach mobile campaigns.

Scanbuy introduced an all new version of its ScanLife Mobile Engagement Platform to enable enhanced interactions between brands and consumers through QR codes, Microsoft Tag, NFC, short URLs and other mobile triggers in their everyday surroundings, such as stores and restaurants, products and print advertising.

“The days of linking a QR Code to a static URL are over as the new ScanLife platform provides unprecedented mobile engagement campaign flexibility and effectiveness,” said Mike Wehrs, CEO and president of Scanbuy. “With our platform, marketers can exceed the expectations of millions of people engaging with brands every day through a variety of mobile triggers, earning their loyalty through high-impact, targeted mobile experiences.”

Changes to the ScanLife platform introduces a variety of new tools that are designed to make the process of creating, publishing and analyzing campaigns easier and more effective. The changes are also said to improve the deliverability of highly relevant and contextual experience to consumers to increase the number and fullness of conversions.

The company said a key driver behind the changes was making it easier for users to discover and use the advanced features of mobile triggers going far beyond simple URL redirection. For example, a mobile Web site builder features more than 20 templates and the ability to include photo galleries, embed YouTube videos and Google Maps. Also included is the ability to build dynamic, customized consumer experiences that change based on device operating system, time of day, location, language and customer loyalty. Another changes relates to a “create experience” section which allows for one-stop creation of 15 different options to present the user when a mobile trigger is activated such as launch a website, make a call, save a calendar event, send an email or text, display a note or notify a contest winner.

The platform also features connectivity to Scanbuy’s mVision Insights tool which can process over 25 different data points on almost every transaction, offering real-world customer intelligence to marketers. Reports can track the distribution of scanning activity, first-time customers, campaign comparisons, engagement lifecycles, demographic and location opportunities, and more to enhance the effectiveness of mobile marketing campaigns.

“The new ScanLife platform enabled Tesco to easily create, design and manage a customized mobile engagement experience through its intuitive interface and enhanced features,” said Tesco senior marketing manager Mark Cody. “With the enhanced analytical reporting we receive from the platform, we are now able to tailor future campaigns for more effective results.”

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Indianapolis area getting next-generation Cabela’s

BY CSA STAFF

Outdoor retailer Cabela’s is bringing its smaller format, next-generation concept to the Indianapolis suburb of Noblesville.

The store isn’t due to open until the fall of 2015 but Cabela’s tends to pre-announce store expansion plans well in advance of actual opening dates as its stores tend to be big news events in the communities where they are located.
Construction is expected to begin later this at Interstate 69 and Campus Parkway in the new Saxony Campus development adjacent to Hamilton Town Center.

“We hope outdoorsmen and women across Indiana are as excited as we are about this store, which will be extraordinary in every way,” said Cabela’s CEO Tommy Millner. “For years, thousands of Hoosiers have faithfully supported Cabela’s through our catalogs, website and neighboring retail locations. Now those loyal customers have a second Cabela’s store to call their own.”

The store will be built in Cabela’s next-generation layout the company says is designed to surround customers in a complete outdoor experience. The building’s exterior will reflect Cabela’s familiar architectural styling with log construction, stonework, wood siding and metal roofing. A large glass storefront will allow customers to view much of the store’s interior as they approach the building.

The interior will feature thousands of quality outdoor products, as well as museum-quality wildlife displays, a mountain with a built-in aquarium, gun library, bargain cave, indoor archery range and archery tech room, fudge shop and deli.

What earns the store its next generation distinction is the fact that it is substantially smaller than earlier verison’s of Cabela’s stores. For example, when Cabela’s first arrived in Indiana in 2007 it was with a massive 185,000-sq.-ft. store in the northern Indiana town of Hammond, located west of Gary and south of Chicago. The new store near Indianapolis will be nearly 100,000 square feet smaller which allows the company to enter small markets and operate profitably on lower sales volumes.

Currently, Cabela’s operates 51 stores across North America and has announced plans to open an additional 23 over the next two years.

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Winter unable to freeze Burlington Stores’ comps in Q4

BY CSA STAFF

Severe winter weather has adversely affected many retailers in the fourth quarter, but not Burlington Stores, which saw comparable store sales increase 4% and net sales increase 1.3% to $1.3 billion for the period ended Feb. 1.

“We are extremely pleased with our results in the fourth quarter and for the full year, given our strong sales and bottom line performance. For the year, we achieved a comparable store sales increase of 4.7%,” said president and CEO Tom Kingsbury. “These results benefited from strong fourth quarter comps of 4% as we continued to improve the execution of our off-price model. We remain focused on delivering great value, brands and freshness to our customers every day as well as executing our growth initiatives to improve comparable store sales, expand our retail store base and enhance our operating margins in fiscal 2014 and beyond.”

For the full year, comparable store sales increased 4.7%. Net sales increased 7.2% to $4.4 billion. During the year, the company opened 21 net new stores, ending the year with 521 stores.

Looking ahead, the company anticipates net sales to increase in the range of 5.8% to 6.8% and comparable store sales to increase between 2% to 3% for fiscal 2014. Net new store openings are expected to include two locations opening in April, one location opening in May and 22 stores in the fall. For the first quarter of fiscal 2014, the company expects comparable store sales to increase 2% to 3% and to open two new stores.

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