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Schnucks, Ballwin, Mo.

BY CSA STAFF

Schnucks Markets unveiled a smaller format with the opening of its store in Ballwin, Mo. Comprised of a 40,000-sq.-ft. ground floor and a 5,000-sq.-ft. mezzanine, the supermarket combines the inviting ambience of a neighborhood market and easy-to-navigate layout with an updated array of amenities. The space is designed to promote shopper interaction and to spotlight fresh and prepared foods.

(Click here to see a video slideshow.)

A smaller version of Schnucks’ 80,000-sq.-ft. flagship in Des Peres, Mo., the Ballwin store (both locations were designed by api+, Tampa) offers many of the flagship’s key features, including a wine tasting counter, cheese island, cooking demonstration center, and a Smoke and Grill area. The mezzanine features seating for in-store dining and a community meeting space.

The environmentally forward design includes the use of oriented strand board, a sustainable wood particle board, and other materials with high recycled content for signage and décor.

Other green initiatives include:

  • Pervious pavement (57% of the total paved area) that reduces runoff and traps solids and filters pollutants at the source before draining into the soil;
  • Rooftop irrigation system captures rain and filters it so that it can be used to irrigate on-site landscaping;
  • Water conserving plumbing features in the restrooms;
  • Heat reclaim tanks capture and use waste heat to help heat water;
  • Occupancy and motion sensors control lighting in parts of the store; and
  • LED light fixtures on the sales floor.

Design: api(+), Tampa, Fla.


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ShopperTrak: March 2013

BY CSA STAFF

Total U.S. Shopper Traffic in Retail Stores and Malls for March 2013

Shopper activity increased last month with the Easter holiday and students on spring break. March retail foot traffic increased 25.8% compared with February 2013, continuing positive month-over-month retail traffic trends. Foot traffic for March 2013 increased 1.5% compared with the same month in 2012.

Many schools closed for their week-long spring breaks in March, freeing school faculty, staff and students to visit stores and malls. Often, people travel with friends and family during this break time which drove shopping for vacation necessities in early March and throughout the month.

The Easter holiday capped off the month on March 31 and became the main driver of March’s foot-traffic gains. Shopping – from spring shoes and clothing to candy and gifts – built up throughout the month. Often, Easter and the week leading up to it fall in April. However, all of these days fell in March this year, pulling all Easter shopping activity earlier in the calendar.

The gains for the month, however, could have been even higher. Many regions of the country experienced unseasonably cool weather and late winter snowstorms. This hindered consumers’ shopping trips and tendency to purchase spring merchandise.

“While foot traffic has been increasing, year-over-year comparisons of shopper activity may dip in April since Easter has passed,” said Bill Martin, ShopperTrak founder. “Once the weather warms, we expect consumers to visit more retail stores and malls to select new spring clothing and other seasonal merchandise.”

ShopperTrak’s data and analyses in this article are based on counting billions of shoppers in more than 60,000 locations across 76 countries. ShopperTrak is a leading retail technology company that anonymously counts people, analyzes data and identifies opportunities to increase revenue for retailers, mall developers and entertainment venues. Find out more at http://www.shoppertrak.com.

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Home Depot builds how-to video series with Martha Stewart

BY CSA STAFF

Martha Stewart Living and The Home Depot have teamed up for a new video series launching April 25.

The series will consist of three unique videos per week, released via e-newsletter, and hosted on the Martha Stewart Video Hub, Homedepot.com, Aol.com, and Yahoo Screen.

The videos will fall into two categories, highlighting Martha Stewart Living product sold at The Home Depot, and answering various DIY "how-to" questions:

"Ask Martha" videos will feature the homemaking maven answering some of her most-asked questions across all categories.

"Learn & Do" features Martha Stewart Living experts taking viewers through unique DIY how-to projects such as turning shutters into wall organizers, and planting lettuce in a container garden

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