Scottsdale Pavilions launches redevelopment, new marketing
Scottsdale, Ariz. De Rito Partners Development said Thursday it is performing an exterior facelift on its Scottsdale Pavilions shopping center as well as overhauling the marketing elements for the property.
The center has launched a new branding campaign, “Rediscover Scottsdale Pavilions,” which includes a new Web site, marketing materials and graphics.
De Rito said it is securing a state-of-the-art movie theater component, in addition to new restaurant, retail and hotel concepts. Ownership recently secured deals with Bank of America for a new branch facility and Comfort Suites hotel to develop a 120-room hotel.
The end result of the Scottsdale Pavilions redevelopment efforts, said De Rito, is to open the new retail and restaurant concepts in conjunction with the 2010 opening of a new 450-room Talking Stick Resort and the 2011 opening of the $100 million Arizona Diamondbacks and Colorado Rockies Spring Training Facility.
JLL malls plan holiday traffic-drivers
Atlanta Jones Lang LaSalle said Wednesday it is leveraging social media as a way to spread holiday spirit and drive traffic at many of the shopping malls it manages across the nation.
The real estate and mall-management firm said it is building on its ‘Spread the Cheer’ campaign for the second year by using such social media sites as Facebook and Twitter. The campaign creates opportunities to reward loyalty and promote the holiday spirit throughout the mall communities.
‘Spread the Cheer’ will launch in November at 50 Jones Lang LaSalle-managed malls.
Texas’ first Kroger Marketplace opens at Waterside Marketplace
Richmond, Texas Jacksonville, Fla.-based Regency Centers announced the formal opening of the first Kroger Marketplace store in Texas on Oct. 9.
The 125,000-sq.-ft. store opened at Waterside Marketplace shopping center, located in Richmond. Regency closed on the land acquisition for Waterside Marketplace in April 2007, construction was completed in May, and the center opens fully leased and committed.
The Kroger Marketplace at Waterside Marketplace will be the sixth Kroger store location in Regency Centers’ Houston portfolio and the 12th store statewide with Regency. Kroger has 56 store brand locations nationwide with Regency.
Waterside Marketplace is a 147,857-sq.-ft. community shopping center with a wide variety of retailers that are open for business, including three banks on outparcels. Retailers currently open for business include Wells Fargo, Chase Bank, AMC Nails, Liquor’s 4 Us, Your Local Computer Store, Il Primo Pizza & Wings, and Fossum Family Dental Care.
Slated to open in the next few weeks are Kumon Math & Reading Center and Speedy Mail. Great Clips, West Green Cleaners, State Farm Insurance, Uncle Lee’s Cafe and an optometrist will open by the end of the year.