REAL ESTATE

Sears completes sale of 11 properties to General Growth

BY Marianne Wilson

Hoffman Estates, Ill. — Sears Holdings Corp. said Tuesday that it completed the $270 million sale of 11 full-line Sears store locations to General Growth Properties.

Sears said the stores will continue to operate as Sears locations into 2013 or 2014, with final closing dates to be announced later this year. The stores are in Florida, Hawaii, Illinois, Iowa, Minnesota, Oklahoma, Texas, Utah and Washington.

Sears announced in December it would close between 100 and 120 stores to raise cash after a disappointing holiday season.

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News

Survey: Technology, mobile offers can help airport retailers generate more revenue

BY Marianne Wilson

Duluth, Ga. — Airport retailers around the globe are missing out on valuable opportunities to generate more revenue from time-starved and mobile-enabled travelers, according to a recent survey by NCR Corp., a leading provider of airline and airport self-service, retail, wayfinding and mobile solutions.

In the survey, conducted by Opinion Research Corp., a leading provider of airline and airport self-service, retail, wayfinding and mobile solutions, 35% of airport travelers in the United States, 34% in the United Kingdom, 30%in France and 23% in Germany said it is difficult to find the stores, restaurants and other retail offerings at airports in the limited amount of time they have.

“This survey highlights the vast untapped potential airports still have to serve travelers who have the time and inclination to shop,” said Tyler Craig, VP and general manager, NCR Travel. “Airports today get nearly 50% of their revenue from non-aviation sources. By employing some of the technologies used by today’s retailers such as mobile marketing and interactive, digital signage, airports can more effectively communicate with and make offers to travelers, boosting revenue while making their airports more welcoming, entertaining and user-friendly.”

The survey showed that mobile solutions have the potential to drive retail purchases at airport stores and restaurants, with 48% of travelers in Germany, 40% in the United States and 36% in both France and the United Kingdom listing “retail or food discount coupons delivered to your mobile device or paper boarding pass” as the top incentive to shop more at airports.

Other technologies that might tempt travelers to shop more, according to the survey, include self-checkouts to speed retail transactions, and endless aisle technology allowing shoppers to browse for and purchase merchandise not available in the airport store and having those items delivered to their homes following their trips.
In other findings:

• The survey uncovered a large segment of completely untapped potential customers, with 21% of travelers in the United States, 18% in France, 15% in Germany and 12% in the United Kingdom responding that they never purchase anything at the airport.

• Food, beverages and reading material are among the most popular items purchased in airports around the world. In the United States, 73% of shoppers said they purchased food or drink at the airport, compared with 60% in the United Kingdom, 43% in Germany and only 23% in France. In the United Kingdom, 65% of travelers said they purchased books, newspapers or magazines at the airport, compared with 63% of travelers in Germany, 53% in France and 48% in the United States.

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OPERATIONS

Wal-Mart to add 100 digital developers in India

BY Katherine Boccaccio

Bentonville, Ark. — Wal-Mart Stores Inc. said Tuesday it will hire 100 additional developers in India as part of its @WalmartLabs unit, which is focused on growing the retailer’s social media and mobile presence globally.

In November, WalmartLabs, under the retailer’s global e-commerce group, will build an operation in India to use social media and digital technology to attract shoppers.

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Jul-27-2013 07:08 am

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G.Gjfg says:
Jul-27-2013 07:08 am

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C.Floz says:
Nov-30-2012 11:08 am

It has been proven to be a hit in USA, it will surely be a big hit in India. The rapid growth of social media contributes to the growing trend of digital processing. - Markus Lattner

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Oct-22-2012 05:13 am

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B.Jill says:
Oct-22-2012 05:13 am

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M.Krish says:
Oct-05-2012 06:30 am

The power has been taken from those in marketing and public relations by the individuals and communities that create, share, and consume blogs, tweets, Facebook entries, movies, pictures, and so forth. Thanks. Regards, inbound marketing

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