Sears enhances online shopping with digital local ads
Hoffman Estates, Ill. — Sears Holdings announced it is now offering digital local ads available on its sites searslocalad.com and kmartlocalad.com. The new ads provide customers with prices and offers from their very own local Sears or Kmart stores, real-time stock checks and access to ads 24 hours a day.
"We understand that our customers lead busy lives and are always looking for ways to save time while maximizing their budgets," said Dave Friedman, senior VP and president of marketing, Sears Holdings. "The new digital local ads allow us to customize promotional offers to local communities so we can better service our customers, while saving them time and money."
The ads highlight products and offers available to them at the Sears or Kmart stores where they like to shop, as well as provide real-time stock checks to eliminate unnecessary shopping trips.
Customers will be able to shop by category, create shopping lists and share lists by email or print them for in-store shopping or send to their mobile devices.
D’Agostino, Marsh and Harps grocery chains join Cellfire’s digital offer
San Jose, Calif. — Cellfire has expanded its Digital Offer Network by partnering with D’Agostino, Marsh and Harps grocery stores, providing digital coupons to a new geographic set of customers, including Manhattan.
Cellfire coupons will be accessible for all 17 D’Agostino stores in New York, 97 Marsh-affiliated stores in Indiana and Ohio, and 64 Harps stores throughout Arkansas, Oklahoma and Missouri.
“Manhattan is one of the last frontiers in mobile grocery coupons, and our partnership with D’Agostino enables us to reach the largest group of customers in the country,” said Robert Drescher, CEO of Cellfire. “These regional expansions broaden the reach of brands to even more consumers through the most robust network of partners in this market.”
The Cellfire Digital Offer Network is designed to provide grocers and brands with an interactive, targeted and secure solution to reach and engage customers anytime, anywhere with the device of choice. Using a variety of touch points, retailers and brands can connect with more consumers through the web, mobile, social networks, television and in-store, influencing consumer behavior at every phase of the shopping experience.
Macy’s launches new online destination for fashion, beauty and home content
New York City — Macy’s has launched a new online destination, called mBLOG, for fashion, beauty, home and lifestyle news and trends at macys.com/mblog.
Each day of the week is dedicated to a specific topic, and embedded e-commerce enables readers to purchase featured merchandise directly from macys.com.
In addition to updates from Macy’s experts, the site integrates exciting content into the fashion, beauty and weekend categories, through partnerships with established experts from Fashionista.com and FoodRepublic.com. These partners will provide how-to videos, trend-spotting, user and expert reviews, original blog posts and more.