MARKETING/SOCIAL MEDIA

Sears expands Shop Your Way program

BY Marianne Wilson

Hoffman Estates, Ill. — Sears Holdings is extending its Shop Your Way membership program with a major expansion of its rewards program with the addition of more than 50 brand-name partners. Once the exclusive membership program of Sears, Kmart and Lands’ End, Shop Your Way will not include more partners in more categories.

"Members are already shopping for many of these products and services and now they can be rewarded for it," said Eric Jaffe, senior VP of Shop Your Way. "Our goal is to make it easy to earn rewards wherever you shop, and our growing partner network shows we are poised to deliver."

Shop Your Way partners include Burger King, Groupon, Avis Car Rental, Hearst Magazines, Budget, 1-800-Floers, Red Envelope, LifeLock, ScoreBig, and Shoney’s. Examples of discounts and rewards include $25-$50 in points back on services; up to 10% back in points on events and entertainment tickets; and two-percent or more in points at thousands of restaurants.

Burger King is among the partners contributing to Shop Your Way’s expanded rewards offering via the card link program: Members register their eligible Visa or MasterCard debit or credit cards one time, then automatically earn points every time they make a qualifying purchase with a participating partner.

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MARKETING/SOCIAL MEDIA

The Container Store launches loyalty program nationwide

BY Marianne Wilson

Dallas — The Container Store has made POP!, its customer loyalty and engagement, available in its 66 existing stores and on its website.

“Our aim is to make POP! a simple, relevant and engaging program for our customers to help us deepen their relationship with our brand and reward them for their devotion to The Container Store,” said Melissa Reiff, president & COO of The Container Store.

Unlike traditional loyalty programs, the POP! program will provide members with custom organizing tips based on their expressed interests and past purchases to help them get started on their next organizational project. Members will be able to earn $15 POP! Perks throughout the year and will be rewarded with surprises including special offers, exclusive event invitations, product previews and more.

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REAL ESTATE

Designer Shoe Warehouse in Canada debut with two stores

BY Marianne Wilson

Toronto — Town Shoes Limited announced the opening of its first two DSW Designer Shoe Warehouse locations in Canada. DSW Designer Shoe Warehouse will open at Heartland Centre in Mississauga and Woodland Hills in Newmarket, Ontario, on Aug. 7.

The two new Canadian retail locations, each approximately 20,000 sq. ft. will make them the largest shoe stores in the country.

Town Shoes Limited will also launch a unique loyalty program that will allow customers to earn and redeem points and rewards at all Town Shoes, The Shoe Company, Shoe Warehouse and DSW Designer Shoe Warehouse locations in Canada.

With nearly 200 locations across Canada, Town Shoes Limited is the largest branded footwear retailer in Canada. Town Shoes Limited is comprised of five brands: Town Shoes, The Shoe Company, Shoe Warehouse, Sterling and now DSW Designer Shoe Warehouse Canada.

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