STORE SPACES

Sears Hometown store in Montana remodels

BY Dan Berthiaume

Hoffman Estates, Ill. – Sears Hometown and Outlet Stores Inc. has remodeled a Sears Hometown store in Helena, Mont. The store now has a fresh look.

"The Helena community has been so great to us for the past 20 years, so we wanted to reinvest in our business to make it even better for local residents," said store owner and operator Sharon Kangas. "Besides our new look, customers can expect a greater product selection and expanded services, like kitchen remodeling. We have the same knowledgeable team in place and look forward to continuing to provide exceptional customer service and a wonderful in-store experience."

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Burger King launches in-store Wi-Fi upgrade

BY Dan Berthiaume

Miami – Burger King Corp. is launching AT&T Wi-Fi services for all of its U.S. restaurants. The upgraded platform, "Whopper Wi-Fi,” replaces and upgrades current restaurant Wi-Fi networks.

Benefits of the new, streamlined Wi-Fi platform include customizable set-up and consistent service at all stores.

"Whopper Wi-Fi is about improving the in-restaurant experience for our guests,” said Alex Macedo, president, North America, Burger King. “Most of our guests carry smartphones or tablets, and this upgrade makes their time with us easier and more enjoyable. We are committed to enhancing our digital platforms across the board and having Whopper Wi-Fi is just the beginning."

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QVC plans France expansion

BY Dan Berthiaume

West Chester, Pa. – QVC Inc. plans to expand its European presence into France. With the launch of the new service scheduled for the second quarter of 2015, QVC will expand its e-commerce business to seven operations reaching nine countries.

QVC is working closely with Invest in France Agency, the national agency responsible for promoting and facilitating international investment in France, and regional organization, the Paris Region Economic Development Agency (PREDA), to prepare its entry into the French marketplace. QVC will offer an immersive digital shopping experience, with integration across ecommerce, TV, mobile and social platforms.

"As the second largest economy in the European Union, with a robust ecommerce sector and solid digital infrastructure, France offers a strong opportunity for QVC," said Mike George, president and CEO of QVC Inc. "Over 27 years, QVC has become the world’s largest video and ecommerce retailer, changing the way the world shops by reimagining shopping, entertainment and social as one. We believe this, in addition to QVC’s stellar customer service, will hold great appeal for French shoppers."

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