MARKETING/SOCIAL MEDIA

Sears, Kmart enhance omni-channel customer experience

BY Dan Berthiaume

Hoffman Estates, Ill. – Sears Holding Corporation is launching a number of enhancements to the in-store, online and mobile customer experience offered at its Sears and Kmart banners for the holidays.

Employees and Shop Your Way loyalty members are loading photos, announcing secret sales and sharing their favorite products from local Kmart and Sears stores on the local store pages of ShopYourWay.com. Store pages also allow customers to download e-coupons and obtain local deals.

In addition, Sears and Kmart are offering features including:

  • Member-only pricing and free home delivery from stores.
  • Lease-to-Own program, available now at Sears and on Nov. 22 at Kmart stores nationwide.
  • SHOPsears tablets at Sears that help associates and customers find inventory, sizes and pricing, read reviews on products and speed up the checkout process.

"We are steering two of America’s most storied brands to a new era when people have fundamentally different expectations about how they shop and are looking for ways to build relationships with their local stores both physically and online," said Leena Munjal, senior VP customer experience and integrated retail, Sears Holdings. "As we become a more member-centric organization, we are connecting associates and Shop Your Way members on a local level to products and exclusive shopping perks that make shopping fun."


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FINANCE

Gap grows Q3 sales

BY Dan Berthiaume

San Francisco – Gap Inc. reported increased net and same-store sales during the third quarter of fiscal 2013 in a partial financial release. Gap’s third quarter net sales grew 3% and same-store sales grew 1% compared to the prior year.

In addition, Gap’s same-store sales grew 4% in October 2013. The retailer will release full third quarter earnings results on Nov. 21, 2013.

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FINANCE

McDonald’s U.S. same-store sales climb 0.2%

BY Dan Berthiaume

Oak Brook, Ill. – McDonald’s reported a slight 0.2% increase in U.S. same-store sales for October 2013. Same-store sales rose 0.5% globally, which also includes a 0.8% increase in Europe and a 2.8% decline in Asia-Pacific, Middle East, and Africa.

"Around the world, we are focused on providing the menu quality and choice, customer service and affordability that are the hallmarks of the McDonald’s experience," said McDonald’s president and CEO Don Thompson. "We remain confident in the fundamental strength of the McDonald’s System and our ability to drive initiatives that will deliver the greatest benefit for our customers."

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