Sears Launches Integrated Marketing Campaign
Hoffman Estates, Ill., Sears announced on Tuesday the launch of a new holiday campaign inspired by the return of the Sears Wish Book catalog.
The new integrated campaign has the tagline “Don’t just give a gift, grant a wish.” The initiative includes: national television and radio spots; magazine insertions for jewelry and tools; increased online media; new sears.com functionality; Wishing Hours sales promotions and sweepstakes; direct mail; circulars; public relations and catalogs.
Office Depot debuts mobile marketing campaign
DELRAY BEACH, Fla. Office Depot today announced that it has launched a new mobile marketing effort designed specifically to reach today’s busy customers, providing them with options and control over how they receive marketing information.
These new services include the launch of an Office Depot mobile store locator, RSS feeds, text message coupons and offers, and mobile sweepstakes capabilities.
“We all live and work in a very busy and demanding environment, and providing our customers with relevant marketing materials and time-saving solutions is very important to Office Depot,” said Kristin Micalizio, vp of direct sales for Office Depot. “Office Depot provides customers with multiple channels in which they can shop for their office supply needs, and it is only natural that the same concept apply to our marketing efforts as well.”
Peiser steps down as ceo of Imperial Sugar
SUGAR LAND, Texas Imperial Sugar announced that Robert Peiser, its president and ceo since April 2002, will reduce his involvement with the company effective Jan. 29, 2008, the date of the company’s annual meeting.
Peiser will assume the position of vice chairman through January 2009 and will assist in strategic projects as well as with industry and governmental affairs. Imperial further announced that its board of directors has appointed John Sheptor, currently its evp and coo, to the positions of president and ceo also effective Jan. 29, 2008.
Peiser joined Imperial in early 2002 and was the architect of its subsequent financial restructuring, its continued balance sheet improvements, the development of an innovative approach to packaging in the consumer and foodservice market and improved operational performance as well as certain business development efforts.
“I am very proud of the accomplishments that our entire team of associates have been able to achieve since I joined the company,” said Peiser. “We transferred a financially weak organization with an attitude of having to make do in the commodity world of sugar into an extremely well capitalized company with a dedication to building on the innovations that we have developed so as to reduce the commodity nature of our business.