Sears launches online charity project
Hoffman Estates, Ill. — Sears Holdings Corp. said Wednesday it has launched a new online charity project designed to parlay customer opinions into charitable contributions.
The project, called “Love/Hate: Share Your Thoughts, Send Some Love,” allows customers to review a product in order to vote for one of four charities. The participating charities competing for the grand prize of $100,000 include the American Cancer Society, St. Jude Children’s Research Hospital, World Vision and World Wildlife Fund.
“Customer opinions are important to us at Sears. Good or bad, we want to encourage our online community to share their thoughts on our products,” said Adriana Llames, division VP social media marketing for Sears.
Through June 28, Sears customers will share opinions on Facebook at http://on.fb.me/LoveHateCharity, and every two weeks the retailer will make a contribution to one of the four charities, with the final grand prize charity receiving a $100,000 contribution that will be announced on Sears Holdings’ Shop Your Way social commerce site at Shopyourway.com.
The Sears Love/Hate project is down to the final three charities and which will be in the run-off for $100,000 is decided by public vote this Thursday. Vote now! http://budurl.com/searscharity American Cancer Society, St. Jude, and World Wildlife Fund need your vote before Thursday!
Ackman on J.C. Penney: Wait until August
New York — William Ackman, founder and CEO of Pershing Square Capital Management, said that J.C. Penney Co. should start to see “real progress” in early 2013. Ackman made his comments in an interview Tuesday on CNBC’s “Squawk Box.” Pershing Square owns about 18% of J.C. Penney.
Ackman, who has been steadfast in his support of CEO Ron Johnson’s ambitious reinvention of the chain, said that changes will start to become noticeable in Penney stores in August when new merchandise begins to make its way onto the sales floor.
Ackman also emphasized that it “takes time to educate the customer.”
"Ultimately, time is your friend when you look at strategy change," he said. “Eventually, people are going to get it."
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Survey: Spending by young adults more impacted by green behavior
New York — A survey released Wednesday by Harris Interactive found that spending can be impacted by concern for the environment. While that has remained constant among many age groups, more young adults ages 18-to-24 say they are taking the environment into consideration when making purchases.
Among the research findings, 26% of adults said that environmental issues are either “extremely” or “very” important to them when deciding which products or services to purchase, a number that has remained consistent across gender, geography, education and income.
The results remain little changed over the years: 27% of U.S. adults said environmental issues were extremely/very important to their purchasing decisions in 2010 and 26% said the same in 2009.
The story is quite different, however, among the youngest of U.S. adults. Nearly a third (31%) of 18-24 year-olds claim to take environmental issues into consideration when making purchases, a number which has steadily risen from 24% in 2010 and 22% in 2009.
Americans also continue to show a preference for products and services that are ‘green’, with 79% seeking out green products, slightly up from 78% in 2010 and 76% in 2009. But what has rebounded to 2009 levels is that 31% of U.S. adults say they are willing to pay extra for a green product, up from 28% in 2010, and back to the 32% who said the same in 2009.
Again, however, 18-24 year old U.S. adults show a striking change: 35% say they are willing to pay extra for a green product, a sharp rise from 27% in 2010 and 25% in 2009. And, although just 4% of all U.S. adults seek out green products and services regardless of the cost (virtually unchanged from 3% in 2010 and 2009), the 18-24 year old age group is at a remarkable 11%, far above the 3% of 18-24 year-olds who said the same in 2010 and 2009. At the same time though, even half of this youngest age group (51%) say they are not willing to pay extra for green products.
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