MARKETING/SOCIAL MEDIA

Sears offers personalized back-to-school assistance — online, in-store and mobile

BY Dan Berthiaume

Hoffman Estates, Ill. – Sears’ new ‘Back to School, Back to You’ campaign offers members of its Shop Your Way loyalty program the ability to communicate one-on-one with a store associate through the program’s mobile app or website. Associates respond directly to individual inquiries.

Shop Your Way members can also digitally browse products, create catalogs, poll friends and have kids create wish lists. In addition, the personal shopper feature from Shop Your Way allows members to get free personal shopping advice from shopping experts across a broad range of product categories.

Sears has also produced an online video series called “Back to School, Back to Wha?!” The videos are viewable at Sears.com/BacktoWha and offer the latest style trends like floral prints, mix-and-match fabrics for layering, varsity prep, and plaids.

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FINANCE

Report: Staples pulls back on New York penny sale

BY Dan Berthiaume

Framingham, Mass. – Staples Inc. is reportedly in negotiations with the state of New York to resolve a dispute about the terms of an agreement to sell numerous items to New York state agencies and qualifying non-profits for a penny each. According to the Wall Street Journal, Staples agreed to honor the one-cent prices on 219 items for three years in order to win a state office and school supplies contract.

However, due to bulk ordering, in the first few months of the three-year contract Staples sold goods with a list value of $22.3 million for $9,300. Saying demand was excessive, Staples declined to deliver some orders and also reduced the number of items on the list to 56. The matter remains in negotiations.

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FINANCE

Roundy’s names accounting exec CFO

BY Dan Berthiaume

Milwaukee – The board of directors of Roundy’s Inc. has named Michael Turzenski, currently Roundy’s group VP and chief accounting officer, as group VP, CFO. Turzenski replaces Darren Karst, who is leaving the company to become CFO of Rite Aid Corp. as of Aug. 10.

Turzenski has served in his current role since February 2012. Turzenski joined Roundy’s in 2007 as VP, controller.

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