ECOMMERCE

Sears recognized for online community program

BY CSA STAFF

New York City Sears’ MySears has been ranked No. 4 out of the top five branded communities and the No. 1 retail branded site in North America, according to study conducted by ComBlu on behalf of the Word of Mouth Marketing Association.

Sony, AT&T, YouTube and Bank of America were also in the top five.

The rankings were determined by the communities’ ability to provide a meaningful experience for its members, integrate brand strategies across multiple platforms and take advantage of best practices to strengthen customer engagement.

The social marketing programs of 45 companies were examined.

 

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Williams-Sonoma CEO retires, new leader named

BY CSA STAFF

SAN FRANCISCO Williams-Sonoma announced that Howard Lester will retire from his position as chairman and CEO and as a member of the board at the May 2010 annual shareholders’ meeting. He will continue, however, to assist the company in a consulting and advisory role through December 2012 and have the title of chairman emeritus.

Lester has led the company since 1978 when he purchased it from its founder, Chuck Williams. At that time, the company had four stores, a small catalog and $4 million in revenue.

 

 

Williams-Sonoma said that its board intends to appoint Laura Alber as the company’s CEO as well as a nominee to the board of directors. Alber joined the company in 1995 and was appointed to her current role as president in 2006.

Alber stated, “It is an exceptional honor to follow in the footsteps of one of the most highly esteemed executives in retail. Howard has been an outstanding mentor, and he is retiring at a time when the foundation of the company has never been stronger. We are confident in our direction and, together with the leadership team, ready to execute against those strategies that will grow and improve our businesses, deliver great products and services to our customers and enhance shareholder value.”

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Costco honored for sustainability efforts

BY CSA STAFF

INDIANAPOLIS SustainableGrocer.com, an organization which manages sustainability practices within the food and grocery retail sector, has named Costco as the 2009 Sustainable Grocer of the Year.

Costco received the award for its sustainable efforts including energy reduction, offering a wide selection of organic food and its recycling programs. The company was also recognized for reducing packaging waste and working to reduce its carbon footprint through effective delivery systems which utilize the most efficient trucks available.  

 

 

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