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Sears, Roebuck and Co. gets new cmo

BY CSA STAFF

HOFFMAN ESTATES, Ill. Sears Holdings Corp. announced today that Richard Gerstein will join the company on Aug. 6 as senior vp, chief marketing officer for its Sears, Roebuck and Co. subsidiary. Gerstein, who will have overall responsibilities for executing Sears’ brand marketing strategies and programs, will report to Maureen McGuire, Sears Holdings’ chief marketing officer.

Gerstein comes to Sears from Alberto Culver Beauty, where he served as global chief marketing officer and senior vp of the U.S. business. While at Alberto Culver Beauty, Gerstein reorganized and energized the marketing organization, attracted top new talent, and created new marketing capabilities to accelerate brand growth and launched new brands into mass retail. During his 20-year career, he has also served in senior leadership and marketing positions at Reflect True Custom Beauty (a Proctor & Gamble spin-off) and at Proctor & Gamble. 

“With Richard’s hiring, we add another seasoned executive to our bench of talent, and someone who has the creativity, talent and experience to help Sears reconnect with its loyal customers and attract former customers back to Sears. We started that work with the announcement in May of Sears’ new integrated marketing campaign,” said McGuire. “Richard will be charged with helping consumers better understand the unique products and services Sears offers that can inspire them to imagine and fulfill new possibilities for every chapter in their lives and to help improve the customer experience.” 

 

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Redner’s mourns death of co-founder

BY CSA STAFF

READING, Pa. Mary Redner, co-founder of Redner’s Markets Inc., died Saturday at Reading Hospital, where she was a patient for five days.

In 1970, she and her husband, Earl Redner, co-founded Redner’s Markets, which they operated for 20 years before retiring in 1990, when they turned the business over to their sons.  After retirement, Mary remained an active member of Redner’s board of directors. Today Redner’s Markets is a regional chain of full-service grocery and convenience stores with locations throughout Eastern Pennsylvania, New York and Maryland.

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PPR completes takeover of PUMA

BY CSA STAFF

PARIS The PPR group today announced that after the expiry of the additional acceptance period of its voluntary public takeover offer for PUMA it has become the majority shareholder with a 62.1% stake in PUMA.

Francois-Henri Pinault, chairman and ceo of PPR and chairman of the supervisory bof PUMA, stated: “We are very pleased with the final result of our offer to the PUMA shareholders who have sent a strong signal of support for the transaction. We are at the starting point of a fruitful collaboration and will now focus on implementing our long term strategic vision.”

On April 10, PPR acquired a controlling stake in PUMA and announced the launch of a friendly voluntary public takeover offer at a price of $392.86 per share. The voluntary public takeover offer to the other PUMA shareholders started on May 14 and the additional acceptance period expired on July 11.

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