Sears selects EnerNOC to help capture energy savings
Boston — EnerNOC, a leading provider of data-driven energy efficiency applications, announced that Sears Holdings has selected EnerNOC’s EfficiencySMART Commissioning, which blends traditional commissioning services with real-time, persistent commissioning technology, to drive energy savings at its 2.4 million-sq.-ft. corporate headquarters in Hoffman Estates, Ill., a 2010 Energy Star rated facility.
For Sears, EfficiencySMART is expected to deliver annual savings of approximately 8% of the facility’s addressable energy spend, primarily through operational measures.
The EfficiencySMART suite of applications and services is designed to deliver energy savings to customers through the lifecycle of energy efficiency management and complement EnerNOC’s other suites of energy management applications and services.
Easy listening for loyal guests
It doesn’t take a marketing genius to know that such incentives as half-off coupons and doorbuster prices are sure-fire tactics to generate customer traffic. They are the blunt instrument of marketers and subject to widespread usage throughout the holidays, and Target is out there with the best of them in this hyper-promotional season.
Even so, the company hasn’t overlooked the more subtle brand building efforts that foster enduring loyalty. A case in point involves the soon-to-be released collection of holiday songs from various artists on an album called “The Christmas Gig” that will be available for free download beginning Nov. 28. Eight of the 12 songs on the album will be used in Target holiday commercials and played in stores so by the time the free download becomes available holidays shoppers will have heard snippets of the song in TV ads, on line or while roaming stores. The collection of Christmas songs is said to be an eclectic mix of music that includes country, folk, hip-hop, Latin and pop.
Walmart to price match ads on Black Friday
BENTONVILLE, Ark. Walmart announced that it will price match competitors’ ads on Black Friday. Customers simply bring in competitors’ ads and Walmart will match the price of any identical product right at the register, the company reported.
In addition, Walmart announced that it will host a three-day savings event commencing with Thanksgiving Day online-only specials followed by unbeatable prices on Friday, Nov. 26 on electronics, home and apparel items. Also on Friday starting at midnight, Walmart said it will offer treats and entertainment to customers including 5-Hour Energy, Great Value Breakfast Bars, donut holes, Trident Gum and Hershey Holiday Kisses. Electronics savings in store will continue on Saturday, Nov. 27 including the largest shipment of new Kinect sensors and Xbox 360 bundles while supplies last.
“We’re making this year’s Friday After Thanksgiving a special, festive event with big savings starting at midnight, and lots of food and fun for our customers while they shop and wait for the electronics deals starting at 5:00 a.m.,” said Stephen Quinn, EVP and chief marketing officer for Walmart, U.S. “Walmart’s ability to easily price match competitors’ ads right at the checkout registers mean our customers will save time and money on Nov. 26.”