OPERATIONS

Sears testing ‘Connected Solutions’ in-store shops in three locations

BY Marianne Wilson

Hoffman Estates, Ill. — Sears is testing “Connected Solutions” experiential shops that bring together smart, or connected, home and personal automation products. The 1,700-sq.-ft. shops are being piloted in three Sears locations in the Chicago area, including Woodfield Mall, Schaumburg, Illinois; and Oakbrook Center, Oakbrook, Illinois.

"With a presence in more than 13 million homes annually, dominance across the appliance, fitness and tools categories and knowledgeable associates, Sears is uniquely positioned to lead this category," said Jim Pearse, VP of consumer electronics for Sears Holdings. "We are presenting products ‘up and running’ enabling our customers and Shop Your Way members to discover and learn how they connect, work and fit into their daily lives. No one else in retail is doing this today."

The Connected Solutions shop brings products and services together in a unique environment, according to Sears. For example parents can learn how to program their connected garage door opener to be notified by text when the door is open and closed, providing peace of mind when children come home from school.

"Many of our members are aware of ‘smart’ devices or ‘home automation’ products but don’t fully understand how they are used to make their lives better," said Craig LaRosa, DVP in-store experience and design for Sears Holdings. "Connected Solutions offers an entertaining and interactive environment to learn about the products and our dedicated sales team is ready to help customers develop solutions that are relevant to them.”

Members can find a cross-category assortment of smart offerings for automotive, electronics, fitness, home and mobile devices in the shops or online. Products available from Sears Connected Solutions include:

• Home automation (thermostats, smart locks, lighting, switches and sensors, etc.)

• Mobile phones, tablets and other connected devices

• Smart watches

• Fitness products such as treadmills, fitness watches and heart rate monitors

• Home monitoring cameras

• Connected baby monitors, which let parents see, hear and talk with their baby from their mobile device

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Field & Stream marks store opening with omnichannel promotion

BY CSA STAFF

Field & Stream is celebrating the opening of its new store in Erie, Pa., June 13 with an omnichannel promotion. The promotion centers around the first-ever Field & Stream Camp 1871, an overnight camping event June 12-13.

To commemorate Father’s Day weekend, Field & Stream will select three registered campers who use #wheretraditionsbegin to share their Father’s Day photo or story to receive a VIP campout experience with an outdoor prize package. Campers will also have the opportunity to participate in exclusive activities, including a catered cookout and “campout challenges.”

"We are excited to open the Erie Field & Stream store and host our first-ever Field & Stream Camp 1871 campout," said Jack Barnes, general merchandise manager, Field & Stream. "We look forward to providing great brands, products and customer service to all outdoor enthusiasts."

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Woolworths enhances promotional merchandising with Galleria

BY Dan Berthiaume

Bella Vista, Australia – Australian supermarket chain Woolworths is deploying technology from Galleria to enhance promotional merchandising operations. Woolworths plans to implement Galleria’s Foundation Services (GFS), Promotional Display Optimization (PDO) and Store Operations Workbench (SOW) to help operationalize an enhanced promotional merchandising strategy to improve the customer experience across their enterprise

By acting as a central data repository, Galleria Foundation Services will enable the supermarket to maintain promotional merchandising hierarchy and fixture data from a central location. The foundation platform will also support the retailer’s expansion plans by facilitating intelligence integration across additional applications; such as the ability to feed replenishment systems with accurate, real-time information as required.

PDO will enable national and regional promotional programs to be seamlessly adapted to individual store conditions and consumer demand patterns. The deployment of this solution will drive better quality execution and compliance, reduce planning and labor costs and most importantly ensure the feature products consumers want are in the right place, at the right time and in the right quantity.

Web-based platform Store Operations Workbench provides the means to publish structured information to stores; offering the execution of real-time promotional planograms with tailored optimal assortments.

“Our automated solutions will make it possible for Woolworths to maintain centralized control of their promotional strategy, whilst taking into consideration local influence and demand,” said Kent Smith, VP of business development, Galleria. “Ultimately, Galleria’s applications will enable Woolworths to deliver a consistent customer experience on promotions across the estate.”

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