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Sears Wish Book integrates mobile and social capabilities

BY CSA STAFF

Hoffman Estates, Ill. Sears Holdings Corp. said Tuesday that its Sears annual holiday Wish Book has added social shopping capabilities, allowing customers to see hot-trending products, get feedback on potential purchases and share lists with their friends and family.

With the new options, Sears customers will be able to shop the traditional Wish Book catalog, online at Sears.com/wishbook or via smartphone devices, iPad or through Facebook.

New features for the traditional Wish Book include quick-response (QR) bar codes throughout the catalog, which can be scanned to view more information on items through videos and product pages.

The Wish Book online catalog allows visitors to flip through an online version and click on items to make a purchase from the page. Shoppers can also visit the Sears Facebook page to get holiday shopping ideas, share holiday wish lists and purchase products through the Wish Book tab.

For iPad, customers can download the free Wish Book app to find gifts through new Trending Tree and Snow Globe features, as well as traditional means such as gift finder and search and browse. Wish Book mobile web allows customers to visit Wish Book on web-enabled smart phones at Sears.com/wishbook. The mobile web experience showcases the entire Wish Book product catalog and gives customers the ability to sign up for text alerts.

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GSMA announces latest speaker lineup for Mobile World Congress

BY CSA STAFF

LONDON The GSMA announced that the CEOs of Intel, Microsoft, Nokia, NTT DoCoMo, RIM, SoftBank and Yahoo! will be making keynote speeches at Mobile World Congress, which will be held Feb. 14 to 17, 2011 in Barcelona.

“The 2011 Mobile World Congress features an unparalleled lineup of keynote speakers from companies spanning the full mobile communications ecosystem,” said Michael O’Hara, chief marketing officer, GSMA. “Attendees will have access to the individuals and organisations who are leading the mobile transformation, gaining important perspectives and insights on the future of communications.”

 

Recently confirmed Mobile World Congress keynote speakers are:

 

    * Paul Otellini, president and CEO, Intel     * Steve Ballmer, CEO, Microsoft     * Stephen Elop, president and CEO, Nokia     * Ryuji Yamada, president and CEO, NTT DoCoMo     * Jim Balsillie, co-CEO, Research In Motion     * Masayoshi Son, chairman and CEO, SoftBank     * Carol Bartz, CEO, Yahoo!

 

Previously announced speakers include:

 

    * Daniel Hajj, CEO, America Movil and Telcel     * Randall Stephenson, chairman, CEO and president, AT&T     * Li Yue, president and CEO, China Mobile     * Eric Schmidt, chairman and CEO, Google     * Peter Chou, CEO, HTC     * Paul Jacobs, chairman and CEO, Qualcomm     * Jack Dorsey, CEO, Square     * Evan Williams, co-founder, Twitter     * Vittorio Colao, chief executive, Vodafone     * Sir Martin Sorrell, chief executive, WPP

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One size does not fit most

BY CSA STAFF

Apparel sales at Target were weak in October, registering a decline in the low single-digit range, while sales at competitors with greater exposure to apparel were mixed. For example, Macy’s registered a 2.5% comp increase, but such rivals as Dillard’s, JCPenney and Kohl’s posted declines of 1%, 1.9% and 2.5% respectively. Meanwhile, such off-price chains as Ross Stores and TJX Companies continue to show strength and exceeded their sales plans. Ross gained 4% and TJX results, although flat for the month, were at the high end of the company’s guidance that was tempered by a double digit gain the prior year. The strongest performance was turned in by retailers who appeal to more affluent shoppers. Saks reported an 8.1% increase and Nordstrom posted a 3.4% increase.

 

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