ECOMMERCE

Sears.com Embraces Virtual Showroom

BY CSA STAFF

Hoffman Estates, Ill. Sears.com has expanded its online shopping experience with a virtual showroom of art, books, movies, software and music.

The addition nearly quadruples the number of products available on the site. The first step toward creating this expanded online inventory came in December 2007 when Sears.com partnered with Alliance Entertainment Corp. (AEC) to offer movies and music to its online shoppers. Sears.com now houses more than 250,000 titles searchable by format, genre, artist and release date. Visitors also can sample previews of the hottest music and movie titles.

In April, Sears.com expanded its For the Home Online Store by partnering with ArtSelect.com. Sears’ customers now have access to a complete art gallery and custom-frame shop. After finding an art piece, visitors can create a custom-finished product by choosing the mat and frame. The design can be viewed against a wall color, saved in a gallery, or shared with friends.

Also in April, Sears.com partnered with Baker & Taylor to offer an online book assortment consisting of more than 600,000 products. Customers can search by title and category, as well as order books in advance of its release date.

The downloadable software store launched in February as a co-branded site hosted by Digital River. Customers can purchase and immediately download to their PC or laptop software programs ranging from finance, games, to security and system utilities.

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Sears.com expands entertainment offerings

BY CSA STAFF

HOFFMAN ESTATES, Ill. Sears said it is expanding its online store to include a greater selection of entertainment products. The Sears.com site will feature a wider assortment of books, DVDs, music, software and even customizable art, nearly quadrupling the number of products available on the site.

“We want Sears.com to become a key online resource for all entertainment and home needs, in addition to the quality appliances, tools and apparel for which we are already known,” said Imran Jooma, Sears vp of e-commerce. “The expanded offering allows us to better serve our customers and offer a lot more products than we’re able to provide in our stores.”

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Winn-Dixie looks to streamline operations

BY CSA STAFF

JACKSONVILLE, Fla. Winn-Dixie Stores said it is looking to promote information sharing amongst consumer product manufacturers by partnering with IBM, Priva Technologies and TrueDemand Software to help better align merchandising, marketing and store operations, with a focus on driving more traffic to stores, increasing the average basket size per customer store visit and enhancing customer satisfaction.

This partnership reinforces Winn-Dixies commitment to become a leading neighborhood grocer in every market it serves. The use of industry-standard information will allow for reduced shelf-level out of stocks and the ability to tailor product offerings to fit each individual community in the grocers five-state operating area.

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