OPERATIONS

SEC: Companies can use social media to put out information

BY Marianne Wilson

New York — The Securities and Exchange Commission on Tuesday said that companies can social media platforms such as Twitter and Facebook to make significant announcements as long as they alert investors about which sites they plan to use for the disclosures.

"Most social media are perfectly suitable methods for communicating with investors, but not if the access is restricted or if investors don’t know that’s where they need to turn to get the latest news," said George Canellos, acting director of the SEC’s division of enforcement, in a statement.

The announcement was triggered by a probe stemming from a post last summer on the personal Facebook page of Netflex CEO Reed Hastings that stated Netflix’s monthly online viewing had exceeded one billion hours for the first time. The SEC said the information had not been revealed through more traditional means. The SEC said it did not initiate an enforcement action or allege wrongdoing in that case.

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STORE SPACES

Ahold USA adds six more LEED stores to its fleet

BY Marianne Wilson

New York — Ahold USA, a division of Netherlands-based Royal Ahold, said six newly built stores had received LEED (Leadership in Energy and Environmental Design) certification from the U.S. Green Building Council. The locations include four stores in the Stop & Shop New England and New York Metro divisions, one in the Giant-Landover division and one in the Giant-Carlisle division.

These stores feature white roofs to reflect sunlight and reduce heat gain in the stores, skylights to harvest daylight and reduce electricity consumption during peak daylight hours, and LED lighting throughout the store. Smaller cooling systems are improving the efficiency of refrigerated display cases and open deck refrigerated cases have been replaced with closed door ones.

To date, Ahold USA has a total of 56 stores that have achieved LEED certification for existing buildings, which is largest fleet of LEED-certified stores among U.S. supermarket retailers.

"By utilizing these innovative green building technologies, we are building all new stores across our retail divisions according to the LEED standards to reduce our environmental impact in the communities we serve for future generations," said Ahold USA VP responsible retailing Jihad Rizkallah.

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News

Destination XL Group launches targeted email campaign

BY CSA STAFF

CAMBRIDGE, Mass. — Destination XL Group is engaging the service of CQuotient to create tailored email campaigns for its shoppers.

“Email is one of our strongest communication methods when it comes to connecting with our customers outside of store walls, and we wanted to help mirror our personal in-store experience through this channel,” said Jay Nigrelli, VP e-commerce, Destination XL Group. “By partnering with CQuotient, we expect to take our email campaigns to the next level. They will turn what was once an overwhelming amount of data into relevant messages tailored to each individual’s shopping patterns and preferences; and they’ll do so using our existing email processes and infrastructure. We are very excited to deliver more valuable, always relevant information to our customers.”

Using CQuotient’s technology, Destination XL Group will have access to advanced predictive algorithms and deep retail domain knowledge that can be used to emulate this unique and personalized in-store experience through email.

“Hyper-personalizing emails represents a massive opportunity for retailers, especially for multi-channel retailers for whom email has become the connective tissue between channels and all their marketing efforts,” explained CQuotient Founder and CEO Rama Ramakrishnan. “Retailers are able to leverage our expertise in mining massive amounts of data, finding valuable insights and turning them into specific actions that change customer behavior. This is what CQuotient’s technology does and we are very excited to be working with a forward-thinking retailer like Destination XL Group.”

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