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Security provider Feedzai enters U.S. market

BY Dan Berthiaume

San Mateo, Calif. – Feedzai, a data science company that uses real-time, machine-based learning to prevent fraud, it is now available in the U.S. market. With its foray into the U.S. market, Feedzai will begin selling to payment networks, banks and retailers to prevent fraud in omnichannel commerce.

Feedzai technology fuses machine learning and lets analysts predict and prevent electronic payment loss in real time based on behavioral analysis and understanding of the way consumers behave when they make purchases, online or in-store. The software uses massive data, including mobile and social data streams, to create deep learning profiles for each customer, merchant, location or POS device, with up to a three-year history of data behind it. This data helps acquirers, issuers and retailers mitigate risk, guard every transaction and preserve the customer experience.

“As the 2013 retail season just closed, the discussion of fraud in omni-channel commerce bubbled to the surface due to a number of data breaches,” said Nuno Sebastiao, CEO of Feedzai. “Consumers are buying across physical and digital channels and it is important for fraud prevention systems to work across all technologies, from legacy systems to new mobile card readers. Online sales are still hovering around 6% of all retail sales, and recent events have shown that fraud is not just an online problem. Our software has the ability to analyze data from any platform to detect breaches by as much as ten days earlier than other solutions and expose more fraud cases, all with lower false alarms.”

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Target wins solicitation case

BY Dan Berthiaume

Minneapolis – Target has won a case against non-profit group Canvass for a Cause in the Superior Court of the State of California, San Diego. Target sought and received the right to prohibit groups or individuals from using its property for expressive activity, as well as a judgment for trespass alleging that Canvass for a Cause and individuals associated with it have come onto Target property without authorization to do so and have refused to leave.

Target also sought and received a permanent injunction prohibiting Canvass for a Cause from using Target property for canvassing or soliciting signatures or donations. A Morrison & Foerster litigation team represented Target.

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Dotcom Distribution launches e-commerce photo service

BY Dan Berthiaume

Edison, N.J. — Dotcom Distribution, a provider of fulfillment and logistics solutions, is adding a photography and creative services branch, Dotcom Photo Studio. The studio produces e-commerce imagery for retail brands, including lingerie retailer Adore Me.

Dotcom Photo Studio’s professional services and features include 5,000 square feet of studio space, two full fashion model sets and four diverse tabletop sets, two automated 360Plus-degree photography turntable machines that capture multiple shots, eight computer workstations for shooting, video production and interactive photography capabilities, a complete retouching room with four stations and state-of-the-art editing technology, and a full-time staff of professional photographers, stylists and retouchers led by a photo studio manager

Images or videos shot in the studio can be used for website product portfolios, editorial, marketing or advertising campaigns.

"E-commerce imagery is the first step in engaging with consumers, and it has the ability to come full circle to drive conversions," said Matt Potenski, photo studio manager at Dotcom Distribution. "The Dotcom Photo Studio provides retailers with the premium imagery they need to not only showcase their products, but also eventually turn browsing consumers into purchasers."

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