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Select Comfort appoints chief marketer

BY CSA STAFF

MINNEAPOLIS Select Comfort has announced the appointment of Catherine Bur-Hall as senior vp and chief marketing officer for the company, effective Nov. 26.

Bur-Hall joins Select Comfort from Midas International, where she most recently served as vp of marketing and advertising. In her role, she oversaw all major marketing programs including the development and launch of a new, companywide positioning and marketing platform that resulted in increased brand equity and sales growth for the company.

Prior to her work at Midas International, Bur-Hall was a senior vp and group account director for the Chicago office of BBDO Worldwide, leading the U.S. account team for Wrigley, Jr. Company.

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Meijer selects Oneupweb for online marketing

BY CSA STAFF

TRAVERSE CITY, Mich. Meijer has chosen Oneupweb, a provider of inegrated marketing solutions, to develop a pay per click campaign focused on strengthening Meijer’s national brand value, sales and brand loyalty online.

According to the companies, Oneupweb was hired by Meijer to help increase traffic and conversion rates on Meijer.com, Meijer’s recently launched e-commerce site. In addition, Oneupweb was chosen to help Meijer build its reputation as an online retailer.

“We researched several companies, but what drew us to Oneupweb was the breadth of services offered, particularly in SEO [Search Engine Optimization] and SEM [Search Engine Marketing],” says Elizabeth Truman of Meijer’s e-commerce marketing and promotions department. “Oneupweb is upfront, easy to work with and provides us with a wealth of great information.”

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PacSun debuts social network for athletes

BY CSA STAFF

SAN DIEGO Pacific Sunwear Stores has launched a new online social community on Loop’d Network, a social media platform exclusively for online sports communities. According to Loop’d Network, The PacSun community (www.pacsunteam.com) will offer sponsorship opportunities to amateur surfers, skaters and snowboarders and provides a forum for them to interact with other athletes, fans and enthusiasts.

Weve always respected PacSuns commitment to the action sports community, and are again witnessing this dedication as PacSun actively seeks to sponsor up-and-coming surf, skate and snowboard athletes, said Scott Tilton, ceo of Loopd Network. We are thrilled to provide a sponsorship and community solution to PacSun, the countrys largest action sports retailer, so the company can connect with its customers in new and exciting ways. 

The PacSun community will enable Pacific Sunwear to find and engage with various member of the action sports world. According to Loopd Network, its business marketing tools, which include sophisticated Web analytics, will be used to enhance the PacSun Team community experience and measure online campaign results.

Weve grown our online business by focusing on the needs of our customers and adapting our business to the latest social and technological developments, said Stacy Clark, senior director of e-commerce at Pacific Sunwear Stores. Our partnership with Loopd Network is a great compliment to this approach. It provides both a platform to build a broad-reaching sponsorship program and a set of tools and services that drive community growth. 

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