OPERATIONS

Select Target stores to pilot ‘shopkick’ mobile app

BY CSA STAFF

Minneapolis — Target on Tuesday became the first mass-discount retailer to make the shopkick mobile application available to its shoppers. Users of the app will receive points and other rewards, like instant mobile coupons, just for entering Target. The location-based retail app is available in 242 stores in the Chicago; Dallas; Los Angeles; Miami; Minneapolis; New York City and San Francisco/Silicon Valley markets.

"At Target, we recognize our guests are connected through a multitude of mobile and social networking technologies," said Steve Eastman, president, Target.com. "Innovative mobile applications, like shopkick, provide a fun and engaging way for our guests to connect with Target, while earning valuable rewards, which can be easily redeemed for future in-store purchases."

Target will make offers via shopkick on a wide range of everyday items like food and cleaning supplies, to specialty products like electronics and toys. Target is the only current shopkick partner able to deliver scannable mobile coupons to guests for redemption at checkout.

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Levi’s, Wal-Mart and Gap top supply chain compliance survey

BY CSA STAFF

San Francisco — Levi Strauss and Co., Wal-Mart Stores, The Gap, Hanesbrands, Nordstrom, and Gildan Activewear scored highest on survey of global supply chain compliance programs of U.S. apparel brands and retailers released Tuesday by corporate responsibility group As You Sow.

The survey, "Towards a Safe, Just Workplace: Apparel Supply Chain Compliance Programs," features a scorecard and report that provides for the first publicly available comparable baseline data to evaluate the compliance programs of many of the top apparel companies doing business in the United States. The project was designed to provide information on the substance and scope of programs developed to improve factory working conditions.

The report ranks the resources allocated and actions companies are employing on key compliance actions such as factory auditing, remediation, continuous improvement, collaboration, company management accountability, and transparency.

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Borders revamps website

BY CSA STAFF

Ann Arbor , Mich. — Borders announced an all new Borders.com featuring discounts on the 100,000 bestselling titles, multiple free shipping options, new product lines, strategic partnerships that complement the Borders brand and a more integrated social media experience.

To celebrate the new Borders.com, the company said it is offering free shipping on all orders placed on Borders.com, Nov. 15.

"Ensuring a world-class online shopping experience is at the core of Borders’ brand transformation strategy," said Mike Edwards, CEO of Borders. "We have to challenge ourselves to keep offering the best customer experience both in store, and on the web and these changes demonstrate once again that Borders can deliver on the best consumer experience."

Borders.com now features an enhanced customer review capability that is provided through a partnership with PowerReviews.

The company reported that it is leveraging its loyalty program database to invite customers to share product reviews with their friends and followers via Facebook, driving traffic to Borders.com. The company is also tapping its employee base of more than 19,000 associates to write staff reviews on Borders.com. Leveraging its cross-channel capabilities, Borders will feature select Borders.com reviews in Borders stores, giving in-store customers the benefit of being able to read reviews by other book lovers before they make a purchase.

Borders said it has made several changes specifically designed to improve the shopping experience. A partnership with ChoiceStream will enable relevant recommendations for new products, and Borders will provide new lists of staff picks and books and products currently in the news. The title detail page for each book lists all the formats in which that book is available, and some books feature a Google Books "preview" that allows them to virtually flip through a few chapters. Further, a partnership with Endeca will deliver the most targeted and relevant content to each customer, based on their actions, as they search and browse the online store.

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