Selena Gomez and Sears jumpstart the BTS season
HOFFMAN ESTATES, Ill. Selena Gomez has teamed up with Sears to inspire teens and tweens to go back to school with style.
Sears and Gomez have come together as part of the retailer’s back-to-school integrated marketing campaign. She will also be hosting the Sears Arrive Air Band Casting Call.
During the back-to-school campaign, Gomez debuts a variety of Sears looks that all infuse various fashion personalities such as skater, rock, hip-hop and pop styles.
“For teens and tweens, fashion says a lot about their personalities – and back-to-school is a perfect time for them to define their look,” says Melanie Henson, chief marketing officer for Sears Apparel. “Sears has the style and a wide assortment for any personality at an affordable value that makes fashion attainable for families when they start their back-to-school shopping.”
BJ’s promotes dorm room wares
NATICK, Mass. BJ’s Wholesale Club is offering affordable dorm room essentials for the back-to-college season. Dorm equipment such as microwaves, refrigerators, electronics, and hair products are all available for all available purchase at a reasonable price.
“College-bound children need the conveniences of home. But at the same time, the environment must reflect their newly found freedom and their youthful spirit,” said Chris Neppl, EVP merchandising at BJ’s Wholesale Club. “From electronics and game systems to kitchen appliances, bedding and plants, we offer a wide range of dorm room decor that respects children’s tastes as well as their parents’ wallets.”
GameStop launches store for casual gamers
GRAPEVINE, Texas GameStop has launched a new online store for the casual gamer.
The GameStop Casual Digital Store at www.gamestop.com/casual features money-saving offers, free trials and streamlined search and checkout capability. The store also features the new “Casual Lounge,” which is a way for gamers to connect with GameStop’s experts and make more informed decisions through editorials describing new releases.
“As the leading video game and entertainment software retailer, we continuously look for ways to bring our passion for gaming to the customer visiting us online,” said Tony Bartel, executive vice president of merchandising and marketing. “The new Casual Digital Store accomplishes this goal by appealing to an ever-expanding customer demographic looking for value in addition to trusted guidance to ensure they receive the best gaming experience possible.”