News

Sellpoints bases product selector tool on Watson

BY CSA STAFF

Emeryville, Calif. – E-commerce technology provider Sellpoints has developed "Natural Selection," a natural language product selector. The solution uses the IBM Watson artificial intelligence platform to understand a shopper's intent, so instead of guiding shoppers through a series of complicated questions and checkboxes, Natural Selection allows them to type in phrases or questions in natural language.

The application then deduces intent to offer up relevant products. Using the power of Watson's cognitive computing capabilities, Sellpoints developed Natural Selection so consumers can find relevant products in two clicks, eliminating nearly 60% of the clicks in traditional product selectors.

For example, a shopper can type in "four year old daughter needs help with reading" to Natural Selection and see immediate results. A traditional product selector would require the shopper to check boxes for age, grade, gender, academic subject etc. before seeing a product recommendation. Natural Selection is designed to decrease the number of clicks-to-product page from six to two.

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News

Mobile auto shoppers share info from satisfying sites

BY CSA STAFF

Westlake Village, Calif. – Auto shoppers using a smartphone are more likely to share vehicle information on social media when they have a satisfying online experience with an automotive manufacturer (OEM) or third-party automotive site. According to the J.D. Power 2014 Automotive Mobile Site Study, one-third (33%) of shoppers say they "definitely will" share vehicle information via social media after an exceptional experience (overall satisfaction scores of 901-1,000 on a 1,000-point scale), compared with only 3% of shoppers after a poor experience (scores of 500 and lower).

Among shoppers using an OEM or third-party automotive website, 45% say they either "probably will" or "definitely will" share information via social media about a vehicle they researched. Other key findings include:

• Shoppers who share vehicle information on social media are more likely to share imagery, such as exterior images (48%), interior images (42%) and videos (40%) than other less visual content, such as payment/lease (18%) or dealer information (25%).

• Use of videos, interior 360° and exterior 360° tools has a significant positive impact on satisfaction among smartphone shoppers when researching how a vehicle looks on both OEM and third-party websites.

• When researching vehicle information shoppers who access an OEM website on a smartphone are much more likely to use a build and price tool (43%) than who shop on third-party sites (30%). However, vehicle shoppers accessing a third-party website on a smartphone are more likely to use an inventory search tool (36%) than those on an OEM site (32%).

• The largest gap (90 points) in satisfaction between OEM (806) and third-party sites (716) is in appearance of the website.

Among OEM websites, Acura ranks highest with a score of 811. Following Acura in the rankings are Cadillac (803), Porsche (802) and Chrysler (801). Among third-party automotive sites, U.S. News Best Cars ranks highest (771), followed by Cars.com (749), Kelley Blue Book (728) and Edmunds.com (726).

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STORE SPACES

Overstock.com opens new corporate campus in 2016

BY CSA STAFF

Salt Lake City – Overstock.com is building a new corporate campus, referred to as the "Peace Coliseum," which is anticipated to open during summer 2016. Overstock officials have said that from the ground level, the building will look like a corporate glass-and-concrete version of the Roman Coliseum, but from the air, the three-story building will appear as a peace sign.

The 231,000-sq.-ft. office building will be located in the View 72 Corporate Center on 19 acres of land in Midvale, Utah. In addition to the central office building, the campus will include an amenities building, park-like open green space and a parking structure. The estimated project cost is nearly $100 million.

The campus will host several on-site amenities such as a cafe, fitness center, health clinic and daycare. Overstock is also considering an on-campus greenhouse to provide fresh, organic produce to be served at the cafe.

The developer is Gardner Company, the contractor is Okland Construction and the architect is EDA Architects Inc. The building will include contemporary design and will be constructed to the U.S. Green Building Council's LEED Silver certification with the possibility of Gold.

The building's heating/cooling system will utilize heat from the data center to heat the building. The company warehouses will remain in their present locations in Utah, Kentucky and Pennsylvania.

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