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Sembler re-opens two redeveloped shopping centers

BY Michael Fickes

The Sembler Company completed two major redevelopments during 2013. The company redeveloped the Nokomis Village Shopping Center in Nokomis, Fla., and Park 66 in Pinellas Park, Fla.

Anchored by a redeveloped Publix, which re-opened in mid-November, and Anthony’s Ladies Apparel, improvements to the 143,697-sq.-ft. Nokomis Village include building façade upgrades and landscaping. Inline tenants include Saltwater Café, New China Restaurant, Hot Nails, Ophelia’s Pasta and Subway.

Sembler took over the third-party management of Nokomis Village about four years ago and negotiated the deal to demolish the existing Publix and redevelop the center with a new Publix on behalf of the owner.

Two years ago, Sembler purchased the center and undertook the redevelopment for its own portfolio.

“From the moment we took over the management of Nokomis, we could see the potential for its redevelopment,” said Steve Althoff, The Sembler Company’s senior VO of leasing and property management.

The center serves areas of southern Sarasota County, Nokomis and Venice Beach. About 4,000 people live within a one-mile circle around the center. The population within a five-mile circle is almost 50,000. Estimated average annual household income runs between $68,000 and $70,000.

When a new multifamily complex went up behind the 61,000-sq.-ft. Park 66 Plaza, Sembler re-evaluated the demographics and decided to redevelop that center as well.

Today, approximately 13,000 people live within a one-mile circle of the center, with 290,000 living within five miles. Average annual household income is about $52,000 within a five-mile radius. Nearly 90,000 vehicles pass the center every day.

The positive demographics led to a redevelopment that brought in a new 41,000-sq.-ft. Wal-Mart Neighborhood Market, which is driving traffic to the center, and a 1,400-sq.-ft. Lynch’s Liquor. Increased traffic has helped improve sales at Dollar Tree and bump up the value of the asset overall.


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Family Dollar focuses on mobile strategy

BY CSA STAFF

Family Dollar is turning to Propelics, a provider of enterprise mobile strategy and mobile apps, to help it improve its mobile strategy.

"We are experiencing rapid-growth, tracking to open 500 new stores in 2013,” said Bill Lord, DVP IT, architecture and engineering, Family Dollar, which operates some 7,600 stores. “We believe leveraging technology to help in this expansion process could deliver significant cost savings. In just eight weeks, Propelics helped us create a comprehensive mobile strategy. They helped us to identify and leverage the huge opportunities mobile presents our business."

Other retailers adopting the solid enterprise mobile strategy include Payless and Hallmark.

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Macy’s deploys enhanced mobile tech from Shopkick

BY CSA STAFF

Macy’s flagships in Herald Square, New York, and Union Square, San Francisco, are the first major retail locations to deploy Shopkick’s Apple iBeacon-based presence signal. The trial is in closed beta and is anticipated to go live to Shopkick users within weeks.

As shoppers enter Macy’s, ShopBeacon can remind those who’ve opted in to open their Shopkick app, and in the future, also deliver personalized value with department-level granularity. Building on Apple’s iBeacon, an iOS 7 Bluetooth Low Energy (BLE) mobile protocol, ShopBeacon adds encrypted signals to protect retailers and consumers, and complements it with Shopkick’s other proprietary technologies for added accuracy and scale.

ShopBeacon can welcome shoppers when they enter a Macy’s store and shows them location-specific deals, discounts, recommendations, and rewards, without having to remember to open the app. It can also tie at-home browsing behavior to in-store benefit; if the customer "likes" a specific product online, if they so choose, ShopBeacon can remind them when they enter the store that Macy’s sells it. Even better, in the future it can also deliver department-specific offers throughout the store – so favorite boots show up at the most useful time: in the shoe department.

"We have made great strides in creating the best omnichannel experience at Macy’s, and delivering the most relevant messages and offers to our customers at what is arguably the most helpful moment – while they are shopping in our stores – can be very advantageous for the customer," said Martine Reardon, Macy’s chief marketing officer. "With this ShopBeacon trial, we are testing the most leading-edge mobile technologies, because we believe they can even further enhance the in-store experience for Macy’s shoppers."

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