Sen. Schumer, tech firms agree to location analytics code of conduct
New York – U.S. Sen. Charles E. Schumer, The Future of Privacy Forum (FPF) and a group of location analytics companies including Euclid, iInside (a WirelessWERX company), Mexia Interactive, Solomo, Radius Networks, Brickstream and Turnstyle Solutions have agreed to a code of conduct to promote consumer privacy and responsible data use for retail location analytics.
The companies responded to privacy concerns raised by Senator Schumer and the FPF about the use of this new technology. The code of conduct includes in-store posted signs that alert shoppers that tracking technology is being used, and instructions for how to opt out.
“The code puts the choice in the consumer’s hands and gives them an easy way to opt out of having their device seen when they’re in the store,” said Jim Riesenbach, CEO of iInside, during a phone interview with Chain Store Age. “Some retailers already allow this on a company by company basis, but the code allows consumers to opt out once and have it carry across the entire retail industry. Mobile location analysis technology is really starting to take off in the retail industry and we need to ensure retailers take a solid, stringent approach to consumer privacy.”
Gillette enlists Kate Upton for ‘Movember’
Gillette has kicked off its official partnership with Movember by inviting men and women to join Team Gillette, and enlisted Kate Upton as team captain.
The star-studded lineup of Movember supporters also includes Green Bay Packers linebacker Clay Matthews, New York Giants wide receiver Victor Cruz, New England Patriots wide receiver Danny Amendola and New England Revolution defender Kevin Alston.
To up the ante and provide encouragement for anyone growing a Mo this year, Gillette will donate $100 to the Mo Space pages of the first 250 men and women who sign up on Team Gillette.
Movember is the global men’s health charity encouraging men to grow and women to support the Mo (moustache) for the 30 days of November. Through the power of the moustache, funds and awareness are raised for men’s health to combat prostate and testicular cancer. Mo Bros — men growing out their moustaches — and Mo Sistas — the women who support them — can join Team Gillette by signing up at MoTeam.co/Team-Gillette. Mo Bros start Movember 1 clean-shaven. After shaving down, they let their moustaches grow for the 30 days of November, getting friends, family and colleagues to donate to their Mo-growing efforts.
Men and women who join Team Gillette will have the chance to win prizes, including tickets and on-the-field experiences at NFL games, pieces of Movember art from artists curated by Complex, signed gear from some of their Movember teammates and more. Rallied by their celebrity teammates, members of Team Gillette will be joining Movember’s fight against prostate and testicular cancer.
After registering at Movember.com, the first official rule of Movember is to kick off the month with a smooth-shaven face. So, on Oct. 29, Team Gillette’s star roster of Boston-based athletes will participate in a ceremonial shave down event of their own at Gillette Stadium. Amendola, Aliston and fellow members from their teams will have their faces shaved completely in preparation for Movember. On Nov. 1, Team Gillette participants across the country can participate in Movember’s official “Shave the Date: Movember 1” events in New York, Chicago, Los Angeles, San Francisco, Houston and Boston.
True Religion strengthens merchandising team
True Religion Apparel has appointed Rosella Giuliani as SVP of merchandising. In her new role, Giuliani will partner with CMO Lynne Koplin and creative director Gary Harvey to shape True Religion’s merchandising across the company’s platforms.
Giuliani will report to Koplin. Steve Horak will join the company as SVP of planning and allocation with responsibility for the brand’s product distribution, effective Nov. 4. He will report to CFO and COO Eric Bauer.
“I am pleased to welcome Rosella and Steve to True Religion and am excited by the caliber of expertise and industry relationships they bring to the company,” said David Conn, CEO, True Religion. “With an impressive career in the denim industry, Rosella brings a uniquely versatile skill set that spans both creative design and operations. Alongside Rosella, Steve’s leadership in planning and inventory management will provide the structure to keep our product flow running smoothly. Together with Lynne and Gary, we are continuing to build a team of talented industry veterans who will partner to drive the future of True Religion’s product and the experience we offer our customers.”
Giuliani was previously the creative director and VP of merchandising and design for 1969 at Gap. Prior to her time at Gap she was VP of global merchandising and design at 7 For All Mankind. Giuliani has also held senior merchandising roles at Gap, Banana Republic and Guess? She has worked internationally and has experience across both men’s and women’s merchandising and design.
“I am thrilled to join True Religion at such a key moment in the company’s evolution and to work with such an exceptional and forward-looking team, including many people I’ve worked with previously,” said Giuliani. “Denim is my passion and I look forward to building on True Religion’s strong reputation in the premium space to reach our customers not only with relevant, appealing products, but also through a focused store experience that reflects the True Religion brand.”
Horak will oversee planning, allocation and management of product inventory. He joins from Guess? where he worked for 12 years, most recently as SVP of global planning and allocation. He has held senior planning and allocation positions at The Wet Seal, Warner Brothers Studio Stores and Victoria’s Secret.
True Religion Apparel is a growing, design-based denim and denim-related sportswear brand. The company designs, manufactures and distributes True Religion Apparel products, including its premium True Religion Brand jeans, sportswear and licensed accessories. True Religion products may be found in the company’s branded retail and outlet stores as well as contemporary department stores and boutiques in 50 countries on six continents. The company operates 148 stores in North America and more than 30 international stores.