MOBILITY

Sephora adds new features to Virtual Artist app

BY Gina Acosta

Sephora is adding a new false lash virtual try-on to its Virtual Artist app, as well as a new way to teach beauty with step-by-step virtual tutorials using augmented reality technology.

The launch is the latest in a series of digital enhancements powered by the Sephora Innovation Lab to customize the retailer's expanding beauty experiences.

"Sephora Virtual Artist has been an unprecedented success, with Sephora clients trying on over 70 million lip shades digitally since launching earlier this year," said Bridget Dolan, VP of Innovation. "Live Tutorials are a revolutionary new way to learn new application techniques and trends, on your own face, one step at a time. The ability to leverage this exclusive augmented reality technology to mirror our Sephora store makeover experience on your own device is a game changer for our users."

Sephora Virtual Artist utilizes a smartphone's camera to precisely map the location and shape of facial features using technology developed by Sephora's exclusive partner, ModiFace, a leader in facial visualization and skin analysis. Using a state-of-the-art 3D live view that moves with the user like a mirror, clients can virtually try on lip colors and false lashes, or learn from step-by-step tutorials through an interactive digital overlay on their own face. Looks can be captured with photos and video and then shared socially to garner feedback from friends or emailed with product links for future reference. Products can also be saved to your "My Favorites" list or instantly added to your basket for purchase.

The new, enhanced Sephora Virtual Artist Lip & Lash Try On now enables Sephora clients to try on over 90 false lash styles by brand and style, in addition to the previously launched lip service. Users can instantly see how each one looks on their own face, mixing and matching lash styles and lip colors as often as they want. Users can still access Compare Me to see up to four different looks on one screen in a pop art style, and Shake it Up, which selects four new looks at random each time you shake your phone. Clients can now also experience live lip and lash try on via desktop.

Sephora Virtual Artist Virtual Tutorials provide clients with easy to follow, step-by-step instructions for creating a variety of trending looks, including Nighttime Smoky Eye and Eyeliner 3-Ways. Each tutorial lists products needed, then animates on the user's own face each of the application steps and virtual makeup using state-of-the-art 3D Live view. Exclusive features include Split Screen that slides back and forth to see the before and after, tappable Pro tips at the bottom of the screen, and a pop up list to shop the look.

Sephora Virtual Artist with the new Lash, Lip and Live Tutorials features is available on the free Sephora app for iPhone.

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TECHNOLOGY

Publix teams up with Instacart on grocery delivery

BY Gina Acosta

Publix is joining Costco, Whole Foods and other retailers in providing grocery delivery service through a partnership with Instacart.

Publix announced Wednesday that it would begin its Instacart service in select areas of Miami beginning July 12. Instacart is an e-commerce and delivery service that allows customers to place their grocery orders online and have their items delivered right to their doorsteps. Customers can place orders by visiting www.instacart.com/publix.

Instacart will receive, fulfill and deliver customers’ orders in the greater Miami area — servicing 37 ZIP codes from Hallandale Beach to South Miami. Customers can enter their ZIP code on the Instacart website to find out if the service is available where they live.

“We know this service is something our customers are interested in, and we’re excited to learn more as we move forward with this pilot,” said Kevin Murphy, Publix Senior Vice President of Retail Operations. “We chose Instacart because we believe the experience they provide aligns well with the needs of our company, associates and customers.”

Publix says it will work to better understand the opportunities this service provides the company’s customers and associates by starting with a pilot and evaluating the results prior to expanding the program.

"At Instacart, we want to connect our users with the highest caliber of retailers, and this collaboration with Publix exemplifies that commitment," said Apoorva Mehta, Founder and CEO of Instacart. "Publix and Instacart share a common mission – to get premier quality food into the hands of as many people as possible. We are excited to bring our seamless online shopping and delivery experience to Publix customers and look forward to a deepening of our relationship."

Items excluded from purchase at Publix through Instacart are alcohol, tobacco, gift cards, prescriptions and age-restricted items. Printed and digital coupons are not redeemable through Instacart at this time. All orders must be at least $10 and delivery fees may apply.

Publix is privately owned and operated by its 182,500 employees, with 2015 sales of $32.4 billion. Currently Publix has 1,118 stores in Florida, Georgia, Alabama, Tennessee, South Carolina and North Carolina.

Instacart's current retail partners include Target, Kroger, Petco and many others.

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News

CVS Pharmacy opens mobile pharmacy unit to serve W.V. flood victims

BY CSA STAFF

CVS Pharmacy announced Wednesday that the company has opened a mobile pharmacy in Elkview, West Virgina, in response to the flooding that devastated the area in late June.

The mobile pharmacy will be open Monday through Saturday from 8 am. – 8 p.m. and Sunday from 10 a.m. – 6 p.m. and will be fully staffed to meet the community's pharmacy care needs.

The CVS Pharmacy store in Elkview has been inaccessible since June 23, when floodwaters destroyed a bridge that allowed customers and patients to access the Crossings Mall, where the store is located. It is one of several area pharmacies that are closed as a result of the flooding that devastated the area. Other CVS Pharmacy stores in the area, including locations in Charleston, Dunbar and Montgomery, are also open and ready to serve patients whose pharmacies were impacted by the severe flooding.

In addition to being able to pick up their prescription medications at the mobile pharmacy, customers can also receive recommended vaccines, such as Tdap, which protects against tetanus, diphtheria and pertussis, as well as purchase a variety of over-the-counter medications.

"CVS Pharmacy is committed to ensuring that West Virginia residents hit hard by the June flooding have continued access to critical pharmacy care services," stated Scott Wasikowski, area VP of CVS Pharmacy in West Virginia. "Whether they are dispensing medications or providing vaccinations, our Elkview pharmacy team is ready to help as the surrounding area begins to recover and rebuild."

In addition to opening the mobile pharmacy, CVS Pharmacy has provided thousands of dollars worth of infant care, personal hygiene and over-the-counter items to Direct Relief. These donated goods have been distributed to four area community health centers in and around Charleston, West Virginia.

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