Sephora launches iPad program
New York City — A Tuesday report by Venture Beat said that Sephora is testing an iPad program in 20 stores during the month of March.
Sephora’s goal, according to the report, is to provide extra product details that could only be offered through the Internet, such as reviews and specific product information.
“We see a high overlap between Apple products and our consumers,” Julie Bornstein, senior VP for Sephora Direct, told VentureBeat.
Applebee’s and Transaction Wireless team for Facebook app
Las Vegas — Digital gift card solution-provider Transaction Wireless said Tuesday that Applebee’s expanded its offering with the Transaction Wireless platform to provide its sports fans with personalized digital gift cards as part of its “Catch the Game” invite application on Facebook.
The app is timed to launch in concert with the March Madness NCAA basketball series. Basketball fans visit the Applebee’s Facebook page and schedule a viewing party at any Applebee’s location to invite family and friends to attend.
The host and any attendees are prompted to purchase a digital gift card as part of the invite. As guests RSVP for a game-viewing event, they will be prompted to purchase a digital gift card that can be personalized with an image, text and audio message for the host, guests or anyone else.
“The personalized digital gift card component from Transaction Wireless gives everyone an added fun and unique way to share the game day spirit,” said Bridget Moen, director, gift cards, Applebee’s Services.
Safeway announces management change in Seattle Division
Pleasanton, Calif. — Safeway Inc. said Tuesday that Steve Frisby, president of its Portland division, will assume added responsibility for the company’s Seattle division.
Frisby replaces Greg Sparks, who is leaving to pursue another business opportunity.
Frisby joined Safeway in 1972 and progressed through the retail ranks in three of the company’s operating divisions. Following a brief assignment at corporate headquarters, he served as VP retail operations in Northern California and later in the Portland division. He was named president of Safeway’s Texas division in 2002 and Portland president in 2008.