Serena Williams launches skincare line for HSN
NEW YORK Wimbledon champ Serena Williams has launched a new skincare line exclusively for HSN.
Williams’ Mission Skincare Active Beauty line will first be sold only through HSN and will later be available at select retail locations.
“We are thrilled to have Serena Williams and Mission Skincare Active-Beauty as partners with HSN,” said Mindy Grossman, CEO of HSN. “Serena is a modern day icon who understands the skincare demands of busy, beauty-conscious women and we are excited she has chosen HSN to once again bring her latest venture to market.”
The collection features such items as body scrub, lip balm and body butter ranging in price from $3.99 to $39.99.
Former Overstock.com marketing head takes on new role
SAN FRANCISCO Former Overstock.com director of international business and director of marketing, Jake Bailey, has joined Richrelevance as head of advertising.
In his new role, Bailey will lead richrelevance’s new advertising division, helping customer-centric retailers boost re-interception rates and achieve higher engagement, increased conversion and stronger customer loyalty.
While at Overstock.com, Bailey launched the online retailer into 34 countries, and expanded the marketing department to 70 people while simultaneously managing over $300 million in direct revenue. Bailey managed lead generation and Overstock.com’s 60,000-strong affiliate program, and drove business development for the merchandising department.
Bailey’s experience in e-commerce includes serving as a participating member of the Shop.org content committee, and speaking at premier events including the Global E-Commerce Summit, Shop.org Strategy and Innovation Forum, eTail, Linkshare Symposium, and Affiliate Summit.
‘Badass’ beer launches in Michigan
WILTON, Conn. Kid Rock’s new beer line is rolling out in Michigan this week.
American Style Lager from Kid Rock’s American Badass Beer company, which is owned by Drinks Americas Holdings, will make its debut at concerts in Detroit and will then be rolled out across the Michigan market.
J. Patrick Kenny, CEO of Drinks Americas, said, “We will launch American Badass Beer in Michigan starting with Comerica Park and then rolling out to the balance of the Michigan market. Kegs will be available followed by 12 oz. and 22 oz. bottles. We are very excited about the interest we are getting from distributors and retailers driven by consumers looking for the brand. As we said at the start of the partnership with Kid Rock, the beer will be an easy to drink American Style Lager. We look forward to selling a lot of great tasting American Badass Beer.”