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The Shack and AT&T make tech-support easier

BY CSA STAFF

DALLAS and FORT WORTH, Texas RadioShack and AT&T announced the launch of AT&T ConnecTech support services in more than 4,400 company-owned RadioShack stores.

Under a new agreement, AT&T ConnecTech will serve as a full-service tech-support team for RadioShack customers. RadioShack shoppers can now receive technology advice in-store from RadioShack employees and assistance in-home from AT&T ConnecTech to install their technology products and services.

AT&T ConnecTech provides in-home and remote services for technical support needs to AT&T and non-AT&T customers in all 50 states, seven days a week. The range of ConnecTech services includes television and home theater installation, personal computer set-up and support as well as home network installation.

RadioShack customers can choose from several levels of AT&T ConnecTech support, often available with next-day appointments. Some of these support services include one-time remote technical support, home networking and PC installation, home theater installation, PC repair and remote online wireless network installation

For more information, customers can visit www.radioshack.com or www.att.com/connectech.

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Hhgregg names new execs

BY CSA STAFF

INDIANAPOLIS Hhgregg announced that it has appointed Jeremy Aguilar, currently interim CFO, as the company’s new CFO. Hhgregg has also promoted Gregg Throgmartin, SVP store operations, to the role of EVP and COO, while Michael Larimer is being promoted to chief merchandising officer from his current position as SVP electronics merchandising.

Aguilar has served as the company’s interim CFO since March. He joined Hhgregg in 2005 and previously served as the company’s VP controller as well as director of financial reporting.

Throgmartin joined the company in 2001 and has held the positions of SVP store operations, VP sales, director of strategic merchandising, regional manager and store manager.

 

Larimer joined the company in 1999 as the video merchandising manager, a position he held until he assumed his current role in 2001.

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Pharmacists star in Target Rx effort

BY CSA STAFF

Shoppers at Target stores are being encouraged to “Ask Us” as part of an aggressive new advertising campaign designed to promote the retailer’s pharmacy department.

An extensive new sign package hit stores this week, as part of that campaign, encouraging shoppers to ask the pharmacists about $4 generics, flu shots or other health questions. Overhead “Ask Us” signs are visible at store entrances, in main aisles and above the pharmacy. The retailer also makes use of endcap signs and floor graphics leading to the pharmacy. The aggressive in-store communication effort is part of a larger marketing initiative the company announced at the end of its second quarter.

At that time, EVP merchandising Kathy Tesija said the third quarter would see Target begin “an unprecedented integrated marketing campaign to drive even greater awareness for our pharmacy services and convert more Target guests into Target pharmacy guests.”

Target operates more than 1,700, of which about 1,500 contain pharmacies.

 

“These efforts will help contribute to store wide sales growth as loyal pharmacy guests are some of our best guests in terms of frequency and basket size,” Tesija said.

The emphasis on pharmacy is seen as an important driver of customer traffic and average transaction size, areas where Target has stuggled this year as the weak economy prompted customers to shop elsewhere.

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