OPERATIONS

Shari’s Berries releases omni-channel shopping app

BY Dan Berthiaume

San Diego – Shari’s Berries, a national gifting brand that delivers strawberries and sweets, is launching Shari’s Berries App for iPhone and iPod touch. The Shari’s Berries App allows smartphone-based orders for delivery as early as the next day.

Designed by its subsidiary Sincerely, the Shari’s Berries App features a simplified shopping experience and quick checkouts. It also reminds users of birthdays and holidays based on an algorithm that incorporates data from their Facebook network and device contacts.

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White House calls for new standards on data breaches

BY Marianne Wilson

New York — The White House on Thursday called on Congress to pass legislation to create a national standard that would alert consumers when their data has been hacked. It one-of-six policy recommendations that comes after a 90-day review of data and privacy.

"As organizations store more information about individuals, Americans have a right to know if that information has been stolen or otherwise improperly exposed," said the report, led by John Podesta, a top advisor to President Barack Obama.

The review sought to examine consumer privacy given the reams of data collected and stored on the internet, from phones, and from sensors and cameras.

"We live in a world of near-ubiquitous data collection where that data is being crunched at a speed increasingly approaching real-time," the report said.

The White House said the Commerce Department is going start work on drafting a bill that would codify a "Consumer Privacy Bill of Rights" the White House drafted in 2012.

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MyCheck partners with PayPal for U.S. mobile dining payments

BY Dan Berthiaume

New York – MyCheck, a checkout app for restaurants, has collaborated with PayPal to enable U.S. consumers to pay at table through the PayPal app. The app itself enables users to select a restaurant from a list, check-in to the venue, and once there, view ordered items and prices on the mobile device, split the bill (if desired), add a tip, redeem an offer, accrue loyalty card stamps, quickly check out by hitting the pay button without waiting for a check, and receive an email receipt.

The MyCheck capability has been operating in the U.K. version of the PayPal app for approximately nine months, where joint advertising campaigns with the Prezzo and Busaba Eathai restaurant chain drove adoption and usage of the app. It is now available in the U.S, version of PayPal.

“This is a hand-in-glove fit, broadening our reach by collaborating with PayPal to leverage their innovations, but also their large customer base,” said Shlomit Kugler, MyCheck co-founder and global CEO. “With MyCheck built into PayPal’s app, mobile app users will now be able to sidestep waiting for the check in full-service restaurants."

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