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Sheetz breaks ground on North Carolina DC

BY Staff Writer

Altoona, Pa. — Sheetz Convenience Restaurants said it broke ground Thursday on a new distribution and production center in Burlington, N.C.

The 44-acre site will include a Sheetz Bros. kitchen bakery, distribution and warehousing center for the Sheetz distribution fleet, and also will provide space for various other corporate support departments.

Sheetz currently has 450 locations, 56 of which are in North Carolina. The company has plans to open at least a dozen more in the state over the next few years, making a southern point of distribution a necessity.

"We are eager to open, not only to strengthen our ability to deliver on the promise of exceptional customer service, but also to become a greater part of the City of Burlington and Alamance County communities," said Ray Ryan, executive VP distribution services, Sheetz.

Samet Corp. will oversee management of the $32.8 million construction project.

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Delhaize Group to sell 25 Maxi, Mini Maxi and Tempo stores

BY Katherine Boccaccio

Brussels, Belgium — Belgian grocer Delhaize Group said that it has reached an agreement to sell 25 Maxi, Mini Maxi, and Tempo stores in Montenegro to Expo Commerce.

The transaction is slated to close in the fourth quarter, and Delhaize and Expo will enter into a franchise agreement to maintain the Maxi, Mini Maxi and Tempo names.

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Report: Retailers must think differently about mobile commerce ROI

BY Dan Berthiaume

Boston – According to a new report from the Universal Commerce Innovation Exchange and Aite Group, “Strategies for Mobile Investments – Ensuring Success,” retailers need to think differently about how they achieve ROI from their mobile commerce strategies. This different mode of thinking includes:

Customer-channel. Mobile does not exist as a single channel. It is inherently cross-channel, linking different channels and locations and also encompassing social media and search activities. Consideration of mobile commerce ROI must take this wide cross-channel scope into account.

Channel interplay. The inherent cross-channel nature of mobile also means whatever happens as a result of mobile commerce strategy in one channel impacts the customer experience in other channels. In addition, customer dissatisfaction with the functionality of a mobile device results in brand dissatisfaction.

Holistic. Mobile commerce strategies must be holistic to deliver maximum ROI. Successful targeting of customers with location-based mobile coupons will still result in failure if store staff cannot locate products or otherwise.

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