MARKETING/SOCIAL MEDIA

Sherwin-Williams releases Google Glass app

BY Dan Berthiaume

Cleveland – Sherwin-Williams is releasing a new consumer app for Google Glass, called ColorSnap Glass. Developed for Sherwin-Williams by digital marketing agency Resource, ColorSnapp Glass provides a digital layer of color samples customers can view using the Google Glass device.

"We’re committed to harnessing the latest in technology in order to create superior experiences for our customers," said Ellen Moreau, VP of marketing communications at Sherwin-Williams. "Cutting edge applications like ColorSnap Glass elevate our brand and keep us top of mind with consumers by bringing color inspiration to life in a fun and engaging way."

ColorSnap Glass is still in beta and available for download at the Sherwin-Williams site. Resource and Sherwin-Williams will be accepting consumer feedback for continuing development. Resource has been developing marketing apps for Sherwin-Williams for seven years, including the original mobile ColorSnap app in 2009.

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OPERATIONS

Macy’s plans 4% boost in holiday hiring

BY Dan Berthiaume

Cincinnati — Macy’s, Inc. plans to hire seasonal associates for approximately 83,000 positions at its Macy’s and Bloomingdale’s stores, call centers, distribution centers and online fulfillment centers nationwide for the 2013 holiday season. The company’s 2013 seasonal hiring plan will bring on approximately 4% more temporary workers than the 80,000 holiday employees it hired in 2012.

Seasonal associates at Macy’s and Bloomingdale’s serve customers on the selling floor, work in store operations positions, interact with customers via the telephone in call centers, and staff the distribution and fulfillment centers that coordinate shipments to stores and directly to customers who buy online. In particular, Macy’s says the seasonal workforce has grown in recent years in the company’s network of online fulfillment centers in support of increased sales generated by the company’s omni-channel business strategy.

In 2013, approximately 6,600 of the 83,000 total seasonal positions will be based in the retailer’s four online fulfillment centers. In addition, approximately 1,200 seasonal positions will be assigned to work in the fulfillment areas of the 500 Macy’s stores that are equipped to fill and ship orders directly to customers. In some cases, temporary seasonal associates are offered open year-round positions based on their skills and performance over the holiday season.

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REAL ESTATE

Von Maur to open its first Alabama store

BY Dan Berthiaume

Davenport, Iowa — Von Maur Department Stores will open its 29th store at Riverchase Galleria Mall in Hoover, Ala., on Nov. 2. Located just outside of Birmingham, Ala., the three-level, 185,000-sq.-ft. store will be the company’s first location in Alabama and will become one of Von Maur’s largest stores in the country.

Located at the mall’s former Macy’s location, the store underwent a full reconstruction and now the exterior boasts Von Maur’s signature exterior brick facade with arching entryways. Inside, open expansive floor plans accentuate Von Maur’s residential ambiance, complete with antiques, original artwork and music from the store’s grand piano. New department design in shoes, juniors, handbags and lingerie add to the shopping experience. Other features include an interactive, life-sized tree in the children’s department and an antique pub, motorcycle and multiple televisions will in the men’s areas.

"We’re excited to continue growing the Von Maur brand throughout the Southeast and to open our first Alabama location at the number one shopping location in the state," said Jim von Maur, president of Von Maur. "Riverchase Galleria Mall’s excellent mix of retailers, hotel accommodations and business offices is a great draw within the region, and we look forward to introducing shoppers to the style, service and experience our loyal customers across the country have come to know and love."

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