MARKETING/SOCIAL MEDIA

Shoe Carnival launching first national ad campaign

BY Marianne Wilson

Atlanta — Footwear retailer Shoe Carnival on April 6 will launch its first integrated national advertising campaign in support of the spring season. The campaign accompanies the brand’s U.S. expansion and debuts a new tagline, "A surprise in store."

“Our aggressive expansion plans call for us to open 30 to 35 stores per year,” said Todd Beurman, senior VP of marketing at Shoe Carnival. “Couple that with our rapid e-commerce growth, and now is the time for us to employ an integrated, national advertising campaign to introduce the rest of America to the Shoe Carnival brand and to remind our existing customer base that there’s always something new for them to discover at Shoe Carnival."

In its first national campaign, “Boxed Surprise,” Shoe Carnival highlights its unexpected selection of brand name shoes and accessories at great prices, and the stores’ fun, inviting environment. “Home Runway,” the first in a series of national TV commercials for the campaign, celebrates the joy and anticipation of new shoes and shows that there’s a surprise in every shoebox at Shoe Carnival.”

“Home Runway” will run on national cable beginning April 6, and digital and social media will support these efforts.

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SUPPLY CHAIN

Transportation Insight introduces e-commerce logistics solutions

BY Dan Berthiaume

Hickory, N.C. –Third-party logistics (3PL) provider Transportation Insight is introducing a line of end-to-end e-commerce solutions. As a full-service 3PL providing domestic transportation, international logistics and warehousing services, Transportation Insight collaborates with e-commerce clients’ existing transportation departments.

The strategic partnership uses the best of the shipper’s historic practices and advanced third-party logistics processes to achieve cost reductions, improve supply chain visibility and enhance customer service.

Transportation Insight’s e-commerce solutions include:

• Co-managed logistics that allow shippers to retain control of their current carrier relationships while utilizing Transportation Insight’s logistics expertise and experience.

• Insight TMS: A cloud-based transportation management solution that offers total supply chain visibility so retailers know where their products are at all times and can ensure tighter delivery windows.

• Freight invoice audit and payment.

• Business intelligence: Comprehensive reporting solutions that help identify business trends and uncover opportunities for continuous improvement.

• Insight Fusion: A cloud-based portal that assimilates data from multiple disparate sources – including operational data, supply chain data and others – to deliver analytics on demand and enable companies to see all key performance metrics in one location at any time.

• Supply Chain analytics for advanced network modeling to optimize the supply chain network, lower costs and streamline operations.

"The new supply chain trend for retailers is rapidly becoming anytime, anywhere shopping, purchasing, delivery and returns, creating significant new demands on the retail supply chain," said Rick Brumett, Transportation Insight VP of client solutions. "Consumers want their orders at their homes by the next day, or they will order products from someone who can meet their delivery schedules. Transportation Insight will discuss the latest strategies and solutions for omni-channel excellence that reduce delivery costs and focus on meeting customer expectations regarding the delivery experience."

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News

EVO Payments offers new GUI for European online transactions

BY Dan Berthiaume

Cologne, Germany — EVO Payments International, a card payment acquirer and payment service provider operating in the U.S., Canada, and Europe, is releasing a new graphical user interface called Clever Pay GUI in Europe. EVO designed this new interface to make payment acceptance for online businesses easier and faster.

Clever Pay GUI offers extensions for a number of different shop systems and also brings ready-made code for different programming languages, accelerating the implementation timeframe. The Clever Pay GUI interface has been mainly designed for small to medium-sized businesses. It supports payments via leading international payment cards (Visa, V Pay, MasterCard and Maestro), account-based payment methods (direct debit, giropay, iDEAL, eps and SOFORT Banking) and alternative payment methods (PayPal). In addition to supporting a wide variety of payment processes, Clever Pay GUI incorporates sophisticated fraud prevention measures to protect all parties in the payment chain.

The new Clever Pay GUI interface offers extensions for shop systems gambio, JTLShop, Magento, OSCommerce, Opencart, OXID eSales, PrestaShop, Shopware and Xt:Commerce and can be integrated in other shop environments using ready-made program code blocks for C#, Curl, Groovy, Java, Node.js, PHP, Phyton, Ruby, Scala and VB.NET.

"Standard solutions which are easy and cost-efficient to implement are essential for success within the small to medium-sized sector," said Mark Spangenberg, EVO’s European COO. "We are very excited about this new interface. Next to our strong position in the more project-driven business with large clients, Clever Pay GUI will help us to strengthen our footprint in the SME sector."

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