MARKETING/SOCIAL MEDIA

Shoe Carnival partners with ‘Devious Maids’ for omni-channel campaign

BY Dan Berthiaume

Evansville, Ind. — Shoe Carnival Inc. is collaborating with the Lifetime show “Devious Maids” to further promote the company’s first national, integrated advertising campaign. Shoe Carnival’s national campaign with “Devious Maids” and new tagline “A Surprise in Store” will run on national cable with on-air, in-store and social support.

The advertising campaign coincides with the season two premiere of the series “Devious Maids,” which will debut on April 20.

“We are excited to announce our strategic collaboration with Lifetime and the television series Devious Maids as we continue our first ever national advertising campaign,” said Cliff Sifford, Shoe Carnival’s president and CEO. “We believe that this unique marketing collaboration will resonate well as we expand into new markets and move deeper in existing markets to truly show customers that there is always something new for them to discover at Shoe Carnival for the entire family.”

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FINANCE

Susser Holdings opens two stores; expects 1.9% same-store sales growth

BY Dan Berthiaume

Corpus Christi, Texas — Susser Holdings opened two new Stripes convenience stores during the first quarter of fiscal 2014 and acquired 47 convenience stores at the end of January 2014 that are currently operating under the Sac-N-Pac brand. The company has acquired one additional convenience store to date in the second quarter, and currently has 17 under construction.

In addition, for the first quarter of fiscal 2014, Susser Holdings expects to report same-store merchandise sales growth of approximately 1.9%, which it says was dampened by the shift of Easter from the first to the second quarter of this fiscal year.

Twenty-seven new dealer sites were added in the wholesale segment during the first quarter, including 19 acquired in conjunction with the Sac-N-Pac acquisition, and two sites were discontinued. Susser Holdings and Susser Petroleum Partners completed sale leaseback transactions for seven new Stripes locations during the first quarter.

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MARKETING/SOCIAL MEDIA

Study: Online video viewers like quick-service restaurants

BY Dan Berthiaume

New York – Online video viewers, compared to non-online video viewers, are more frequent patrons of quick-service restaurants (QSR). A new study from video marketing platform Videology shows that those who watch video were 60% more likely to visit QSRs after hearing about a promotion or seeing an advertisement, regardless of the medium.

Videology data also shows that video viewers are 31% more likely than non-video viewers to eat breakfast at QSRs, and 17% more likely to purchase dinner, meaning marketers can utilize "daypart" targeting to reach these consumers. Those who watch video online are 143% more likely to spend more $25 at a QSR on a typical visit and 70% more likely to spend $10 or more.

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