MARKETING/SOCIAL MEDIA

Shoebuy.com names Staples exec marketing chief

BY Dan Berthiaume

Boston – Shoebuy.com has named Anabela Perozek as the company’s new CMO. Perozek joins Shoebuy’s senior management team and will report to CEO Mike Sorabella.

In the role of CMO, Perozek will be responsible for all aspects and execution of the company’s marketing strategy, including driving brand positioning, customer experience and the growth of Shoebuy’s customer base. She joins Shoebuy from Staples, where she most recently served as the VP of marketing for Staples.com. In that role, she was responsible for all customer development and loyalty programs for the U.S. business. During her 15-year tenure at Staples, Perozek also held roles in various business units and functional areas including corporate strategy, retail marketing, contract operations, and online sales and marketing.

"I am thrilled to join the Shoebuy team,” said Perozek. “There is a unique opportunity to elevate the brand, enhance the customer experience and grow market share.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

Instacart adds DC to same day network

BY CSA STAFF

Residents of the Washington, D.C., metro area can now have products ordered from supermarket operator Harris Teeter delivered within the hour following Instacart’s entry into the market.

Instacart’s network of personal shoppers began delivering items ordered from Harris Teeter on Feb. 11. The service provider expects to add other retailers in the coming weeks which would allow shoppers to combine items from multiple stores in a single order and have them delivered in as little as one hour.

Washington, D.C., is Instacart’s fourth market following introduction of the service in San Francisco last year followed by expansion to Chicago and Boston. Like those markets, the nation’s capital has a concentration of tech-savvy urban dwellers, a large percentage of residents without cars and occasionally challenging weather conditions.

"The combination of tough weather conditions, residents working long hours without access to cars, and a desire to eat healthy made DC a perfect match for our convenient online grocery delivery service," said Instacart founder and CEO Apoorva Mehta. "We’re really excited to bring Instacart to DC and give folks a healthy, easy way to get great food delivered right to their doorstep."

Instacart employs a crowdsourced approach to home delivery and is not affiliated with the retailers from whom it delivers products. Shoppers create an account and place their orders online which are then matched with personal shoppers who accept the job via their smartphone and pull products from store shelves to execute deliveries.

To generate trial usage, Instacart is offering DC customers free delivery on their first order of $35 or more. After that, the price for delivery within a two hour window is $3.99 with one hour delivery costing $14.99 on a minimum order size of $10.

The intriguing delivery concept drew the interest of venture capital last summer when it received $8.5 million in funding with the goal to expand to 10 markets nationwide by the end of this year.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

Hhgregg seeks new chief operating officer

BY CSA STAFF

Hhgregg EVP and chief operating officer Gregg W. Throgmartin has resigned his position and spot on the company’s board of directors, effective March 31. Throgmartin is leaving to pursue outside interests and manage family businesses, the company said.

"I would like to thank Gregg for his leadership and many contributions to Hhgregg during the past 13 years. Gregg has been an instrumental member of our leadership team and helped support the growth of the company’s store base as we work toward becoming a national retailer," said president and CEO Dennis May.

“I want to thank Hhgregg for everything it has meant to both my life and career. I believe that the company is in great hands and that the strategic initiatives the company is embarking on will continue to make the company prosperous. I wish the company the best in its future endeavors,” added Throgmartin.

The board announced that it will commence a search for a new chief operating officer. In the interim, other operations officers of the company will step in to fill the role.

Throgmartin joined the company in 2001. He was named EVP and chief operating officer in September 2009. He also served as SVP of store operations, VP of sales, director of strategic merchandising, regional manager, and store general manager. He was also elected as a director in May 2012.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...