News

Shopatron extends omni-channel past the point of purchase

BY Dan Berthiaume

San Luis Obispo, Calif. – Shopatron is unveiling its Shopatron Customer Care Suite, which includes a new set of APIs available within the Shopatron Developer applications, and a new customer care interface. Shopatron launched the two platforms to complement its order management technology, allowing retailers to intelligently manage the customer experience anytime, anywhere, and by any authorized user.

The Shopatron Customer Care Suite lets retailers intercept customers at any channel and gives associate with layers of order information to influence customer interactions. The advanced solutions support unfragmented information sharing to create meaningful connections with customers, improving loyalty to increase sales and improving operational efficiencies to reduce costs.

The Shopatron Customer Care API, an API-based customer care platform backed by enterprise-level order management, lets developers plug Shopatron’s comprehensive back-end capabilities into a retailer’s customer care system of choice, giving users visibility and management of detailed customer and order information.

“Today’s shoppers crave seamless, cross-channel customer service experiences as much as they crave a seamless, cross-channel shopping experience.” said Shopatron founder & CEO Ed Stevens. “Shopatron’s Customer Care Suite can instantly transform a retailer’s customer support center from a siloed operation with limited functionality into an extension of its physical and online stores. The new tools prime every customer-facing representative with resources essential to turning support channels into sales channels.”

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OPERATIONS

ROFDA names Park City Group exec as advisor

BY Dan Berthiaume

Gardendale, Ala. – Independent grocer cooperative ROFDA, the Retailer Owned Food Distributors & Associates, has appointed Park City Group director of business development Christina Romas to its seven-member advisory council. ROFDA’s advisory council was created to provide the organization’s leadership team with input, information and feedback representing the interests of ROFDA’s associates and suppliers in support of its mission.

“We are pleased and honored to have Christina represent Park City Group on ROFDA’s Advisory Council,” said Randall Fields, CEO of Park City Group. “ROFDA’s ongoing promotion of a safer food supply chain aligns with ReposiTrak’s mission to reduce risk, safeguard brands and refocus food safety on prevention. We look forward to continue working closely with the ROFDA organization to help them realize their goals.”

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OPERATIONS

FreedomPay names EBay exec as VP

BY Dan Berthiaume

Radnor, Pa. – E-commerce platform provider FreedomPay has named Marc Pereira as VP of technology. Pereira joins FreedomPay after serving nearly 12 years in strategic executive roles at eEBay Enterprises.

With nearly 20 years of e-commerce and technology experience, will be responsible for overseeing, envisioning and maintaining the company’s technology infrastructure, which covers both the development process and the network infrastructure management operations. He most recently served as a senior manager of developer and technology tools for EBay. Prior to that, he was a senior technical manager and a senior software engineer.

“Marc joins our senior management team in a crucial role,” FreedomPay CEO Tom Durovsik said. “Our industry is evolving rapidly and Marc represents the level of elite talent that keeps us in a leadership position. Our technology is our lifeblood, and Marc’s background insures our commitment to making payments smarter.”

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