Shopkick partners with Giant Eagle toward mobile rewards
Palo Alto, Calif. — Location-based shopping app shopkick said Tuesday that it has forged a partnership with 228-unit Giant Eagle to implement mobile marketing technology called kickbuys at its grocery stores.
Kickbuys, according to shopkick, are the first-ever rewards for buying specific products or specific brands at supermarkets. Procter & Gamble, Kraft Foods and Unilever are the partner brands at launch.
As part of the just-announced program, shoppers buy featured items from these brands, as shown on the shopkick app, at any of Giant Eagle’s 228 supermarkets to collect “kicks” – shopkick’s reward currency – good for gift cards at shopkick retail partners, song downloads, movie tickets, travel vouchers, and more.
“We believe that shopkick’s location-based shopping app is a valuable addition to our growing array of mobile customer offerings, led by our Giant Eagle app and eOffers digital coupon program,” said Rob Borella, Giant Eagle spokesperson. “Much like our fuelperks! and foodperks! customer loyalty programs, kickbuys are another unique way for customers to be rewarded for choosing to shop in our stores.”
Ruth’s Chris employees sue for discrimination
Washington, D.C. — A Monday report by Reuters said that female employees, both current and former, of Ruth’s Chris Steak House have sued the company, alleging gender discrimination.
The group is seeking class-action status, based on a ruling last week by U.S. District Judge Barbara Rothstein in Washington, D.C., that a smaller lawsuit alleging gender discrimination against the company could be amended to seek class action status.
The class action lawsuit would be on behalf of all female employees at the company’s headquarters and restaurants from September 2006 to the present. The women allege that the restaurant operator conducted a pattern and practice of gender discrimination, including compensating men more than women, subjecting women to sexist comments, and disciplining women more harshly than men.
Hancock Fabrics names permanent CEO
Baldwyn, Miss. — Hancock Fabrics said Monday that its interim president and CEO Steven Morgan has been named the company’s permanent chief, and he will also continue to serve as a member of the company’s board of directors.
Morgan, formerly president of GameStop, was appointed as interim president and CEO of Hancock Fabrics in January 2011.